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©  PSG
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166931
• Published on 31/10/19 at 15:29
©  PSG
Ligue 1 Conforama: Replay (clothing) "official denim partner" of Paris Saint-Germain until 2022-23

Replay, a brand of the Italian clothing company Fashion Box, has become the "official denim partner" of Paris Saint-Germain (Ligue 1 Conforama) for four seasons, until 2022-23, announced the club on 30/10/2019. The value of the agreement will be between €1m and €1.5m per year, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166849
• Published on 31/10/19 at 12:10
©  FC Internazionale Milano
Serie A TIM: La Molisana (pasta) becomes an official partner of Inter Milan for two years until 2021

La Molisana, an Italian brand of pasta from Campobasso in southern Italy, has become an official partner of FC Internazionale Milano (Serie A TIM) for two years "until 2021," according to the club on 29/10/2019. La Molisana has the status of "official supplier", the seventh level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166837
• Published on 30/10/19 at 16:44
©  PGW
eSports: tenth edition of Paris Games Week at Porte de Versailles in Paris (FRA) 30/10 - 03/11/2019

The tenth edition of Paris Games Week (PGW), a video game trade fair organised by the SELL (Syndicat des Éditeurs de Logiciels de Loisirs/Union of Publishers of Leisure Software), is scheduled from Wednesday 30/10 to Sunday 03/11/2019 at Paris Expo Porte de Versailles (Paris, FRA). In 2018, PGW…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 166807
• Published on 30/10/19 at 16:05
©  Ajax
Netherlands: Azerion (gaming) becomes a partner of Ajax Esports until 2021-22

Azerion, a Dutch company specialised in gaming and mobile games, has become the "official mobile games partner" of Ajax Esports, the eSports section of AFC Ajax (Eredivisie), for three seasons (2019-2022), announced the club on 25/10/2019. "The partnership Ajax Esports will help Azerion by…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 166761
• Published on 30/10/19 at 13:49
©  CIO / Dave Thompson
IOC: ANTA (CHN, sportswear) official supplier of sportswear uniforms until the end of 2022

ANTA Sports Products Limited, a Chinese sportswear company, has become the official supplier of the IOC's sportswear uniforms until the end of 2022, announced the body on 29/10/2019. "The agreement, which includes apparel, shoes and accessories, will see ANTA supply the IOC Members and staff…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 166784
• Published on 30/10/19 at 13:05
©  Udinese Calcio
Serie A TIM: Bluenergy (energy) extends as back shirt sponsor of Udinese Calcio for 2019-20

Bluenergy, an Italian gas and electricity supplier, has extended as a partner and back shirt sponsor of Udinese Calcio (Serie A TIM) for 2019-20, according to the club on 29/10/2019. Bluenergy, headquartered in Udine (ITA), continues to benefit from the status of "back shirt sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 166759
• Published on 30/10/19 at 12:25
©  D.R.
Ligue 1 Conforama: Gaussin (transport) official partner of Paris Saint-Germain from 2019-20

Gaussin, an engineering company that designs, assembles and markets innovative products and services in the field of transport and logistics, has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) from 2019-20, announced the company and the club on 29/10/2019. Gaussin has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166716
• Published on 30/10/19 at 11:40
©  Arsenal FC
Premier League: an average of £16.58m for main shirt sponsorship in 2019-20 (+13.8%)

All 20 Premier League clubs have a main shirt sponsor for the 2019-20 season, as of 28/10/2019. The average shirt sponsorship contract amounts to £16.58m (€19.01m as of 28/10/2019). This amount is up 13.8% from £14.3m (€16.7m) in 2018-19. Excluding the extreme values (Manchester United FC top…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166620
• Published on 29/10/19 at 11:47
©  D.R.
Serie A TIM: Coca-Cola (beverages) becomes an official partner of Juventus for 2 seasons (2019-2021)

The Coca-Cola Company, an American beverage manufacturer, has become a partner of Juventus FC (Serie A TIM) "on Italian territory" for two seasons (2019-2021), announced the club on 28/10/2019. Juventus is the only Serie A TIM club that is sponsored by Coca-Cola. Coca-Cola has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166581
• Published on 28/10/19 at 16:16