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©  D.R.
Ligue 1 Conforama: DMAX (moving, FRA) becomes a sleeve sponsor of Toulouse FC for 2019-20

DMAX, a French moving company for companies and individuals, has become a sleeve sponsor of Toulouse FC (Ligue 1 Conforama) for the 2019-20 season, announced Lagardère Sports & Entertainment, the marketing agency that negotiated the agreement on 22/10/2019. DMAX has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166205
• Published on 25/10/19 at 12:09
©  D.R.
Juventus FC: Fiat, via Jeep, increases shirt sponsorship to €42m/year (2019-2021, +€25m/year)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, owner of the Jeep brand, has revalued the sponsorship of its partnership with Juventus FC (Serie A TIM) by €50m over two seasons (2019-2021, €25m per season), bringing the annual value of the contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 166343
• Published on 24/10/19 at 16:20
©  D.R.
Under Armour: Patrik Frisk to succeed Kevin Plank as CEO from 01/01/2020

Patrik Frisk, 56 year old, currently chief operating officer, has been appointed chief executive officer (CEO) of Under Armour effective on 01/01/2020, announced the American sports equipment manufacturer on 22/10/2019. "(Frisk) will join Under Armour's board of directors. Kevin Plank, having…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 166239
• Published on 24/10/19 at 14:05
©  TIM
Italy: TIMvision (Telecom Italia) title sponsor and broadcaster of the Women's Serie A for 2019-21

Telecom Italia, via VoD TIMvision service, has expanded its agreement with the FIGC and acquired the title naming rights otothe Italian Women's Serie A (Calcio Femminile Italiano) as well as other women's competitions (Women's Coppa Italia and Supercoppa) for two years (2019-2021), indicated the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 166082
• Published on 23/10/19 at 16:44
©  Nike
Nike: John Donahoe to replace Mark Parker as president and CEO on 13/01/2020

John Donahoe will replace Mark Parker as president and CEO of Nike, announced the American equipment manufacturer on 22/10/2019. Donahoe's appointment will be effective on 13/01/2020. "Mark Parker, CEO since 2006 and Chairman, president and CEO since 2016, will become executive chairman and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 166200
• Published on 23/10/19 at 14:15
©  D.R.
Lagardère Plus named Volkswagen's hospitality agency for the DFB-Pokal and Euro 2020

Lagardère Plus, the Lagardère Sports & Entertainment entity dedicated to consulting and activations for advertisers, has become the hospitality agency of the German car manufacturer Volkswagen for two seasons (2019-2021), on 17/10/2019. "This collaboration will focus on Volkswagen's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 166159
• Published on 23/10/19 at 12:00
©  RCD Mallorca
LaLiga Santander: CaixaBank (bank) extends as partner of RCD Mallorca (2019-2021)

The Spanish bank CaixaBank has extended its partnership with RCD Mallorca (LaLiga Santander) for two seasons (2019-2021), the club announced on 16/10/2019. CaixaBank has the status of official partner, the second level in the sponsorship hierarchy of the island club. The two sides started…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166156
• Published on 23/10/19 at 11:25
©  Burger King
Burger King: a series of challenges on the FIFA 20 video game with Stevenage FC

Burger King has activated its partnership with Stevenage FC (Sky Bet League Two, English fourth division) via the launch of the #StevenageChallenge (from 17 to 27/10/2019), "a worldwide online challenge in 13 other countries in which brand is present," said the American fast food chain on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166155
• Published on 23/10/19 at 10:29
©  US Sassuolo
Serie A TIM: Maxima (industrial machinery) extends as partner of US Sassuolo (2019-2022)

Maxima, an Italian company specializing in the manufacturing of machinery for the construction sector, is continuing as a partner of the Unione Sportiva Sassuolo Calcio (Serie A TIM) for three seasons (2019-2022), announced the club on 16/10/2019. Maxima enjoys the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166019
• Published on 22/10/19 at 13:05
©  D.R.
City Football Group: partnership with Cisco (connectivity) for all 5 affiliated clubs from 2019-20

Cisco, a US IT and computer server company, has become a partner of City Football Group (CFG) and all five of its affiliated clubs (Manchester City FC, New York City FC, Melbourne City FC, Sichuan Jiuniu FC and Yokohama F. Marinos) from 2019-20, announced Manchester City on 17/10/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 165952
• Published on 22/10/19 at 10:50