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©  D.R.
NBA: Daryl Morey's tweet in support of Hong Kong could cost the Houston Rockets $25m (press)

The suspension of the commitments of the Chinese sponsors would cause $25m (€22.6m) in losses to the Houston Rockets franchise (NBA) for the 2019-20 season, according to the New York Times on 13/10/2019. These suspensions follow the tweet of Daryl Morey, general manager of the Houston Rockets, who…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 164713
• Published on 14/10/19 at 17:39
©  D.R.
MLS: Target becomes Los Angeles FC sleeve sponsor from 2020, first sleeve partner in the league

Target, a Minneapolis (Minnesota, USA) based retailer, has become a partner and shirt sleeve sponsor of Los Angeles FC (MLS) for the 2020 season, as part of a multi-year deal, announced the club on 10/10/2019. This is the first sleeve sponsorship deal in the league, with Major League Soccer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164607
• Published on 14/10/19 at 13:30
©  Esprit x UEFA
UEFA: Esprit (clothing, Hong-Kong) becomes the official apparel for women's competitions (2019-2021)

Esprit, a Hong Kong-based clothing brand, has become the "official branded apparel partner" of UEFA for its women's competitions for the 2019-2021 cycle, announced the body on 10/10/2019. "Esprit will supply branded apparel to UEFA staff and volunteers working on site at UEFA women's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 164558
• Published on 14/10/19 at 12:19
©  Arsenal FC
Sponsorship: Arsenal, Lazio, Roma, Wolfsburg partner with new official tailors from 2019-20

424, a fashion brand based in Los Angeles (California, USA), has become a regional partner (third level) and official tailor of Arsenal FC (Premier League) for two seasons (2019-2021), announced the club on 09/10/2019. The partnership also involves Arsenal Women FC (Barclays FA Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 164609
• Published on 14/10/19 at 11:19
©  adidas
eSports: EA Sports and adidas present the first official digital match ball for a global competition

The American publisher EA Sports and adidas have activated their partnership and launched the first official digital match ball for an eSports competition, the EA Sports FIFA 20 Global Series "on The Road to the FIFA eWorld Cup," announced the German equipment manufacturer on 07/10/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 164497
• Published on 11/10/19 at 17:39
©  UEFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 164590
• Published on 11/10/19 at 14:30
©  D.R.
Serie A TIM: Bud (beer) becomes an official partner of Juventus FC for three seasons (2019-2022)

Bud, the American beer brand of the Belgian brewer AB InBev, has become an official partner of Juventus FC (Serie A TIM) for three seasons (2019-2022), announced the club on 09/10/2019. Bud has the status of "partner", the third level in Juventus FC's sponsorship hierarchy. Before Bud, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164498
• Published on 11/10/19 at 13:00
©  D.R.
Serie A TIM: Sonepar (electronics) extends as an official partner of SSC Napoli for 2019-20

Sonepar Italia has extended its partnership with Societa Sportiva Calcio Napoli (Serie A TIM) for 2019-20, according to the subsidiary of the French group of the same name specialised in the distribution of electrical equipment on 08/10/2019. Sonepar is an official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164494
• Published on 11/10/19 at 12:00
©  Valencia_Powergym
Valencia CF: Powergym gets naming rights to eSports section, "Powergym VCF eSports" for 2019-20

Powergym, a company specializing in sports nutrition and dietary supplements, acquired the naming rights to the Valencia CF (Laliga Santander) eSports section, which will be renamed "Powergym VCF eSports" for the 2019-20 season, the club said on 08/10/2019. Powergym also becomes the main…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 164555
• Published on 11/10/19 at 10:04
©  D.R.
Leaders 2019: "eSports is an important part of our sports portfolio" (G. Coombe, Gillette)

"eSports is an important part of our portfolio as connecting with young men is our objective and for many, eSports is the one and only sport," said Gary Coombe, CEO of Gillette, at the 2019 edition of the Leaders Sport Business Summit conference cycle held at Twickenham Stadium in London (ENG), on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 164413
• Published on 10/10/19 at 15:45