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©  Olympique de Marseille
Olympique de Marseille: Toyota succeeds Hyundai as the club's official vehicle (2019-2021)

Toyota, a Japanese car manufacturer, has become an official partner of Olympique de Marseille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 09/10/2019. As part of this partnership, Toyota will promote its premium car brand Lexus. Olympique de Marseille organised a press…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164406
• Published on 10/10/19 at 14:59
©  D.R.
UK: BT (telecoms), partner of the Scottish, Welsh and Northern Irish Associations (2019-2024)

The British telecommunications group BT (British Telecom) has become a partner of the Scottish Football Association (SFA), the Football Association of Wales (FAW) and the Irish Football Association (IFA) from 01/11/2019 until 2023-24, according to the company on 08/10/2019. These commitments…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164407
• Published on 10/10/19 at 13:30
©  AC Milan
Serie A TIM: A2A (energy) partner of both Inter and AC Milan from 2019-20

A2A, an Italian company specializing in the production and distribution of electricity and natural gas, has become the "official energy partner" of Milan's two Serie A TIM clubs: FC Internazionale Milano and AC Milan, on 07/10/2019. The duration of the agreements between A2A and the two clubs was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164338
• Published on 10/10/19 at 09:40
©  FIGC
FIGC: Deliveroo (home meal delivery) partner of the Italian Football Federation from 2019-20

Deliveroo, a UK-headquartered meal home delivery company, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) from 2019-20, announced the Italian authority on 08/10/2019. As a result, Deliveroo becomes the FIGC's "Food Distribution Platform Partner" for its men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164372
• Published on 09/10/19 at 14:30
©  D.R.
LFP: Rakuten Viber (instant messenger) official partner of e-Ligue 1 (2019-2022)

Rakuten Viber, an instant messaging application from the Japanese group internet services group Rakuten, has become an official partner of the e-Ligue 1, the eSports competition organized by the LFP, announced the French League on 07/10/2019. The partnership is for a duration of three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 164289
• Published on 09/10/19 at 13:40
©  D.R.
Ligue 1 Conforama: Actual Leader group (employment) Angers SCO pocket sponsor for 2019-20

Actual Leader a French human resources and employment group, has becomes a partner and left pocket sponsor (upper left chest of shirt) of Angers SCO (Ligue 1 Conforama) for 2019-20, announced the company based in Laval (FRA, 80km north of Angers) and the club on 04/10/2019. Actual Leader…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164249
• Published on 08/10/19 at 13:09
©  Continental
Continental Tires: "Football provides notoriety and cycling highlights our products" (A. Eymard)

" The change in the sponsorship strategy of Continental was made with a switch from football, with investment, logically, for the grand notoriety (football provides), towards cycling which makes it more possible to highlight our products," stated Adrien Eymard, marketing director of Continental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 163812
• Published on 07/10/19 at 15:53
©  D.R.
LaLiga: Pepsi (beverages) regional partner of the Spanish League in Guatemala (2019-2022)

Pepsi has become regional partner in LaLiga Guatemala for three seasons (2019-2022), announced the drinks beverage brand of the American PepsiCo group on 04/10/2019. Pepsi enjoys the status of regional partner, which is the 5th level in LaLiga's sponsorship hierarchy. "Over the next few…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164139
• Published on 07/10/19 at 14:39
©  NBA x William Hill
NBA: William Hill becomes the third "authorised sports betting partner" of the league in the USA

The British sports betting operator William Hill has become the "authorised sports betting partner" of the NBA, on 02/10/2019. "As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 164127
• Published on 07/10/19 at 13:45
©  D.R.
Venue operations: AEG Facilities / SMG merger finalized, now reformed into ASM Global

The merger process of AEG Facilities and SMG, companies dedicated to the operation and management of venues (arenas, stadiums, auditoriums and convention centers), has been finalized, indicated, on 01/10/2019, the two entities now joined together into the newly named ASM Global. This merger was…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 163982
• Published on 04/10/19 at 12:45