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©  Olympique de Marseille x Puma
Olympique de Marseille: Puma launches an "influence jersey" range "for urban fashion lovers"

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Conforama) and has launched a range of " influence jerseys for the club's fans," announced the German brand on 16/10/2019. "The jerseys are available at lifestyle specialists, in official stores and on OM.fr from 16/10/2019,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 164976
• Published on 17/10/19 at 11:10

©  Leaders
Leaders 2019: Y. Al-Obaidly, A. Agnelli, L. De Laurentiis, P. Hutton among the speakers

"We now live in a world where exclusive broadcast rights are, effectively, wholly non-exclusive. Consumers, young and old, are accessing everything for nothing - via a kodi or a VPN or beoutQ - wherever they are, whenever they like, and this behaviour is being normalised. As the largest buyer of…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Sponsors - Partners, …
• Article # 164855
• Published on 16/10/19 at 17:54

©  Valencia CF
LaLiga Santander: Vueling (airline) extends as a partner of Valencia CF for 2019-20

Vueling, the Spanish airline belonging to the British group International Airlines Group, has extended its partnership with Valencia CF (LaLiga Santander) for the 2019-20 season, announced the club on 10/10/2019. Vueling is an official partner, the fourth level in the Spanish club's sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164911
• Published on 16/10/19 at 15:17

©  FC Internazionale Milano
Serie A TIM: Manpower Group (human resources) extends as a partner of Inter Milan (2019-2022)

Manpower Group, an American company specialised in human resources consulting, recruitment and temporary work, has extended its partnership with FC Internazionale Milano (Serie A TIM) for three seasons (2019-2022), according to the club on 10/10/2019. Manpower Group has the status of premium…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164789
• Published on 16/10/19 at 10:51

©  Borussia Dortmund
Bundesliga: Borussia Dortmund receives "positive feedback" for its virtual advertising technology

Borussia Dortmund (Bundesliga) have received "positive feedback" from their partners after implementing a virtual advertising system developed by the technology service provider Supponor, which was installed before the beginning of the 2018-19 season and used for the first time during the club's…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 164796
• Published on 16/10/19 at 09:45

©  Ineos
Running: Ineos, Nike and NN Group, sponsors of Eliud Kipchoge's sub two-hour marathon (1:59:40)

Eliud Kipchoge (KEN), 34 years old, ran a marathon in less than 2 hours for the first time in history (1 h 59' 40'') as part of the "The INEOS 1:59 Challenge" on the streets of Vienna (AUT) on 12/10/2019. The budget for the event, supported and managed by Ineos, a company specialised in the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 164739
• Published on 15/10/19 at 16:04

©  FCB
FC Barcelona: Sebang (batteries) becomes a regional partner in South Korea, Vietnam and Malaysia

Sebang, a South Korean car battery manufacturer, has become a regional partner of FC Barcelona (LaLiga Santander) in South Korea, Vietnam and Malaysia for three seasons (2019-2022), according to the club on 10/10/2019. Sebang has the status of a regional partner, the fourth level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164788
• Published on 15/10/19 at 14:14

©  Juventus
Serie A TIM: Dashing (cosmetics) regional partner of Juventus FC in Brunei and Malaysia from 2019-20

Dashing, a men's skincare brand belonging to the Indian group Wipro, has become a regional partner of Juventus FC (Serie A TIM) in Brunei and Malaysia as part of a "multi-year partnership" from 2019-20, announced the club on 11/10/2019. Dashing has the status of regional partner, the fourth…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164704
• Published on 15/10/19 at 11:29

©  D.R.
Premier League: HSBC (bank) partners with Tottenham Hotspur for the UK and Hong Kong (2019-2024)

HSBC, a British bank, has become the "official banking partner" of Tottenham Hotspur FC (Premier League) for the United Kingdom and Hong Kong for five seasons (2019-2024), announced the club on 14/10/2019. The partnership covers both the men's and women's (Barclays FA Women's Super League…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 164746
• Published on 15/10/19 at 10:54

©  Liverpool FC
Liverpool FC: AXA activates its partnership with a campaign aimed at building mental resilience

The French insurance company AXA has activated its partnership with Liverpool FC (Premier League) through the launch of the "Sharing Makes Us Stronger" campaign, which aims to strengthen mental resilience, according to the English club on 03/10/2019. AXA extended its partnership and became a…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 164719
• Published on 14/10/19 at 18:05

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