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©  Juventus FC
Serie A TIM: an average of €7.2m for main shirt sponsorship in 2019-20 (+30%)

16 (out of 20) of the Serie A TIM clubs have a main shirt sponsor in 2019-20, as of 25/10/2019 -- with Invent being only a "secondary" shirt sponsor with UC Sampdoria. On average, the 17 sponsors (Cagliari Calcio has two shirt sponsors) contribute €7.26m per year to the clubs of the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166422
• Published on 28/10/19 at 15:29
©  D.R.
NBA: jersey sponsorship brings in an average of $8.23m to 29 franchises (out of 30) with contracts

29 out of 30 franchises have a jersey sponsor for the launch of NBA's 2019-20 season, on 22/10/2019. The franchises collect an average of $8.23m (or €7.38m as of 23/10/2019) from their small pocket sponsor space -- with News Tank Football having compiled amount data on 21 of the 29 agreements…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 166217
• Published on 28/10/19 at 13:09
©  RCSA
Ligue 1 Conforama: Produc'son (events) becomes a sponsor of RC Strasbourg Alsace from 2019-20

Produc'son, an Alsatian company specialised in events, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Conforama) from 2019-20, announced the club on 25/10/2019. Produc'son has been working with RC Strasbourg Alsace since 2012. Produc'son now has the status of "sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166549
• Published on 28/10/19 at 12:30
©  D.R.
France: LFP partners with StadiumGO, a carpooling platform dedicated to sports events

The Ligue de Football Professionnel has partnered with StadiumGO, the first carpooling platform dedicated entirely to sporting events, announced the LFP on 23/10/2019. "As part of the collaboration, the LFP will allow StadiumGO users to follow their home club throughout France for Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166537
• Published on 28/10/19 at 11:56
©  D.R.
Ligue 1 Conforama: Midas Trend (cryptocurrency) sleeve sponsor of LOSC Lille for 2 years (2019-2021)

Midas Trend, a Brazilian platform for digital financial products (cryptocurrencies), has become a partner and sleeve sponsor of LOSC Lille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 25/10/2019. "It is the first South American partner to follow in the path of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166474
• Published on 28/10/19 at 10:42
©  LFP
France: BKT (tyres) to allow 10 fans to onto the pitch at halftime of Coupe de la Ligue BKT games

Balkrishna Industries Ltd. (BKT) has activated its partnership with the French LFP and launched the "BKT Fan Match", an operation that allows "fans to step on the pitch of their idols at half-time" of the Coupe de la Ligue BKT matches from the Round of 32 (on 29 and 30/10/2019), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166458
• Published on 28/10/19 at 09:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166447
• Published on 25/10/19 at 15:50
NBA: jerseys sponsors of the franchises for the 2018-19 season

The NBA authorised the franchises of the league to market sponsorship space on their jerseys on 15/04/2016. The experimental phase is to last three seasons, and has been in effect since the 2017-18 season, the same time as the beginning of the leagues equipment supplier contract with Nike. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131130
• Published on 25/10/19 at 15:31
©  D.R.
Manchester City: Nestlé Professionnal becomes a "coffee, vegan and vegetarian partner" from 2019-20

Nestlé Professionnal, a brand of the Swiss food group of the same name, has become a partner of Manchester City FC (Premier League) as part of a multi-year agreement from 2019-20, announced the club on 24/10/2019. The agreement represents a first level partnership in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166412
• Published on 25/10/19 at 13:40
©  D.R.
Sportel: "We have separated sponsorship of men's and women's competitions" (G-L. Epstein, UEFA)

"We have separated sponsorship of men's and women's competitions at UEFA (from the 2018-2021 cycle), and I think that was necessary because if you don't do it, on the one hand you don't know the true commercial value of women's competitions, and on the other hand you have less involved partners…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 166403
• Published on 25/10/19 at 13:10