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©  ESTAC Troyes
ESTAC Troyes: a 2021-22 third shirt dedicated to the "everyday heroes" mobilised against Covid-19

Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) and its French equipment supplier Le Coq Sportif have unveiled the club's third shirt for the 2021-22 season, "marked by a strong symbol, the Heart of Troyes, placed in place of the traditional ESTAC crest" and dedicated to those…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 226428
• Published on 25/08/21 at 10:20
©  Borussia Dortmund
Borussia Dortmund: a charity match for victims of the flooding in Germany to be played on 01/09/2021

Borussia Dortmund (Bundesliga) will play a charity match against SpVg Hagen 1911 and SV Hohenlimburg 1910 (Westfalenliga, 2nd amateur division), two clubs from North Rhine-Westphalia, one of the regions hardest hit by the floods in Germany in July 2021 (see below), announced the club on…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Game - pitch, …
• Article # 226431
• Published on 24/08/21 at 17:05
©  Mind
CSR: Arsenal, Chelsea and Tottenham raise £228,064 via a charity tournament for mental health

£228,064 (€266,429 as of 23/08/2021) is the amount raised for the mental health charity Mind by Arsenal FC, Tottenham Hotspur FC and Chelsea FC, according to the latter on 23/08/2021. The three English clubs competed in "The Mind Series" a charity tournament from 01 to 08/08/2021 (see below)…
Domain(s): Clubs
• Category(ies): Game - pitch
• Article # 226362
• Published on 24/08/21 at 11:00
©  Venezia FC
Venezia FC: 2021-22 third shirt to raise awareness for the preservation of the Venetian Lagoon

Venezia FC (Serie A TIM) has entered into a partnership with the NGO "We are here Venice" (WahV), which fights for the preservation of the Venetian lagoon, and unveiled a 2021-22 third shirt inspired by it, announced the club promoted to the Serie A TIM for the 2021-22 season on 18/08/2021. For…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Authorities, …
• Article # 226310
• Published on 23/08/21 at 14:20
©  FC Inter Milan
FC Inter Milan: a series of initiatives to celebrate the return of fans to the San Siro

FC Inter Milan, the 2020-21 Italian champions, are inviting their fans to post selfies on social networks (Twitter, Instagram and Facebook) under the hashtag #IMBack, announced the club on 19/08/2021. These photos will be displayed on giant screens at the San Siro (Milan, ITA) during the match…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Stadiums
• Article # 226226
• Published on 20/08/21 at 17:00
©  FC Inter Milan
Serie A TIM: all you need to know about the 20 clubs competing in the 2021-22 season

FC Inter Milan, the 2020-21 Serie A TIM champions, will put their title on the line again from Saturday 21/08/2021, when the 2021-22 Italian championship season kicks off. The Milanese club will do everything in its power to retain its title against ambitious opponents, starting with Juventus…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 226202
• Published on 20/08/21 at 13:40
©  Aston Villa FC
Premier League: Monster Energy (energy drinks), official partner of Aston Villa FC (2021-2023)

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Aston Villa FC (Premier League) for two years (2021-2023), announced the club on 18/08/2021. Monster Energy has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 226060
• Published on 18/08/21 at 17:00
©  FCB
FC Barcelona: "The financial and economic situation is dramatic and very worrying" (J. Laporta)

"The financial and economic situation of FC Barcelona (LaLiga Santander) is dramatic and very worrying," said Joan Laporta, president of the Catalan club, during a press conference on 16/08/2021. A debt of €1.35bn, a loss of €481m at the end of the 2020-21 season and negative equity of €451m…
Domain(s): Clubs
• Category(ies): Stadiums, Transfer Market, Authorities, …
• Article # 225999
• Published on 17/08/21 at 18:10
©  FR3
Messi to PSG: "Attracting important partners to the club" (Waldermar Kita, FC Nantes)

"Playing against teams with international stars allows us to attract important partners to the club. Given the economic crisis in the world in general and in football in particular, we need to be able to count on these partners who will come more easily because of the presence of these high-end…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 225973
• Published on 17/08/21 at 15:10
©  RB Leipzig
Bundesliga: Oliver Mintzlaff extends as CEO of RB Leipzig until 2026

RB Leipzig (Bundesliga) and its CEO Oliver Mintzlaff have agreed to extend the latter's contract until 2026, announced the German club on 12/08/2021. Oliver Mintzlaff, who became CEO of RB Leipzig in 2016, had first extended his contract in December 2019, until 2024. He has also been president…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 225843
• Published on 16/08/21 at 10:40