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©  Fortnite
Brazil: Fortnite (Epic Games), shirt sponsor of Santos FC for the 2020 Copa Libertadores final

Fortnite, a free access shooting game developed by Epic Games, has become the main shirt sponsor of Santos FC (Brasileirão Assaí, Brazilian first division), on the occasion of the final match of the 2020 Copa Libertadores between Santos FC and SE Palmeiras (Brasileirão Assaí Serie A) at the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 206817
• Published on 29/01/21 at 17:35
©  D.R.
Premier League: Nike presents an Air Max collection including fourth shirts for 3 partner clubs

Nike has presented fourth shirts for Tottenham Hotspur FC, Chelsea FC and Liverpool FC, as part of a series of Air Max collections for three of its clubs Premier League under contract, announced the equipment supplier on 27/01/2021. Each of the shirts and collections are inspired by the design of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 206726
• Published on 29/01/21 at 11:33
©  AS Roma
Serie A TIM: AS Roma opens an academy in New York (USA), the club's fourth outside Italy

AS Roma (Serie A TIM) "is delighted to announce the opening of its latest International Academy, this time in New York (USA)," said the Italian club on 26/01/2021. "Open to boys and girls from 5-17 years of age, the first official Giallorossi academy in North America will offer all its players…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 206717
• Published on 29/01/21 at 09:45
©  FC Barcelona
Deloitte Football Money League 2021: Barça, Liverpool and Real lead in terms of broadcasting revenue

FC Barcelona (LaLiga Santander), Liverpool FC (Premier League) and Real Madrid CF (LaLiga Santander) are, in that order, the three clubs that received the most broadcasting revenue in 2019-20, according to the Football Money League 2021 figures, published by the British branch of the audit and…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 206648
• Published on 28/01/21 at 17:39
©  Real Madrid CF
Deloitte Football Money League 2021: Real, Bayern and Barça lead in terms of commercial revenue

Real Madrid CF (LaLiga Santander) was the club that generated the most commercial revenue (sponsorship, merchandising and other commercial operations) in 2019-20, with a total of €382.7m, according to the Football Money League 2021 figures, published by the British audit and consultancy firm…
Domain(s): Clubs
• Category(ies): Finance, Merchandising - Licensing, Sponsors - Partners
• Article # 206631
• Published on 28/01/21 at 16:39
©  NTF
e-Think Sport/Digital: "Fans and their actions should not be minimised" (A. Dreyfus, Socios.com)

"We focus on fan globalisation: a fan doesn't just like one team, they like several teams and several sports. The fans and their actions should not be minimised: it is not only the fan who goes to the stadium and buys merchandise. A club only focuses on its fan base, which is solid, but we are…
Domain(s): Clubs
• Category(ies): Digital, Essentials Clubs
• Article # 206540
• Published on 28/01/21 at 15:06
©  D.R.
Exclusive e-Think Sport 2021: "Today we need to reduce the number of elite teams" (J-M. Aulas, O. Lyonnais)

"For the product (Ligue 1 Uber Eats), everything starts from a market approach. We need solutions that correspond to what broadcasters can bring. We realise that today we need to reduce the number of elite teams, also because UEFA is asking for it. We also know that the federations want this…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 206528
• Published on 28/01/21 at 12:10
©  FC Barcelona
FC Barcelona: presidential elections scheduled on 07/03/2021, votes to be cast on site or by post

The elections for the presidency of FC Barcelona (LaLiga Santander) will take place on 07/03/2021, from 09:00 to 21:00, announced the club at the end of a meeting of its managing commission on 26/01/2021. Originally scheduled for 24/01/2021, the vote had been postponed due to the worsening…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 206499
• Published on 28/01/21 at 09:45
©  NTF/NTS
Exclusive e-Think Sport: "Football finance and governance today are at a crossroads" (A. Agnelli, Juventus)

"Given the size of our industry, we have our sport football, and we have the finance side and (interest from) private equities. And then we have an issue with governance. I think football finance and governance today are at a crossroads. You can choose the angle (to look at this governance issue…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206433
• Published on 27/01/21 at 16:29
©  LUFC
Leeds United FC: 49ers Enterprises (NFL) increases its stake in the club to 37%

49ers Enterprises, a subsidiary dedicated to the investments of San Francisco 49ers (NFL), is increasing its stake in Leeds United FC (Premier League) to 37%, announced the English club on 25/01/2021. 49ers Enterprises had previously entered into a strategic partnership with the English club…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 206467
• Published on 27/01/21 at 15:15