Clubs: archives 2022 (page 64/74)

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Olympique Lyonnais: adidas signs a 3-year agreement (2021-2024) with the OL Foundation

adidas has signed a three-season agreement with the OL Foundation (created in 2007), until 30/06/2024, according to Olympique Lyonnais (Ligue 1 Uber Eats) on 24/02/2022. adidas has been the official supplier of OL's kits since 2010-11 and until 2024-25. According to the club, in addition to this…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 243436
• Published on 25/02/22 at 12:30

Russia-Ukraine conflict: football, rugby, Formula 1, basketball, esports...the world of sport reacts

Russian President Vladimir Putin launched a "military operation" in Ukraine on Thursday 24/02/2022, around 04:00. Ukraine denounced "a full-scale invasion." We look at reactions from the world of sport below.

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 243465
• Published on 25/02/22 at 11:40

Exclusive Olympique Lyonnais/transfers: "The stock market effect doesn't really matter" (T. Sauvage, GM)

"We would manage our P&L (profit and loss) in the same way if we were not listed (on the stock exchange). We have to realise that we are coming out of a very complicated period due to the negative impacts of Covid. This opportunity concerning Guimaraes (transferred to Newcastle United FC at the…

Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums, …
• Article # 243401
• Published on 25/02/22 at 11:00

2021-22 Europa League: head-to-head Real Sociedad - RB Leipzig, Thursday 24/02/2022

With nearly 2.8 million followers on social media (Instagram, Facebook, Twitter and TikTok, as of 24/02/2022), RB Leipzig (Bundesliga) has just 100,000 more than Real Sociedad (LaLiga Santander), who total nearly 2.7 million, as the two clubs prepare to face each other in the second leg of their…

Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 243439
• Published on 24/02/22 at 17:45

esports: RC Strasbourg Alsace joins forces with GK Esport to participate in the LFP's eLigue 1

RC Strasbourg Alsace (Ligue 1 Uber Eats) has launched a joint team with GK Esport (created in 2021) in order to participate in the 2022 edition of the LFP's eLigue 1, announced the club on 23/02/2022. The sixth edition of the eLigue 1 will be played on the FIFA 22 (published by EA Sports…

Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 243351
• Published on 24/02/22 at 12:30

Serie A TIM: FC Inter Milan opens an academy in Sharjah (UAE), the club's third in the Middle East

FC Inter Milan (Serie A TIM) has opened an academy in Khor Fakkan, in the Emirate of Sharjah (UAE), announced the club on 22/02/2022. The club is already present in the Middle East through two academies launched respectively in Saudi Arabia in January 2020 and in Dubai (UAE) in September 2021…

Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 243290
• Published on 24/02/22 at 11:00

FC Bayern Munich: opening of an office in Bangkok, the club's 3^rd abroad after New York and Shanghai

"Following New York (2014) and Shanghai (2017), FC Bayern Munich (Bundesliga) is opening its third overseas office in Bangkok (Thailand)," announced the club on 22/02/2022. "The Thai metropolis is a hub for the Southeast Asia region, which the German record champions plan to develop as their…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 243283
• Published on 24/02/22 at 09:40
• Updated on 02/06/22 at 15:28

Champions League: head-to-head Atlético Madrid - Manchester United (Round of 16 1^st leg, 23/02/2022)

With a brand valuation of €1.130bn, Manchester United FC (Premier League) are ranked third in the "Football 50 2021" ranking published by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 13^th place for Club Atlético de Madrid (LaLiga…

Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 243265
• Published on 23/02/22 at 17:20

esports/gaming: Riot Games launch a new logo and a web page dedicated to the media

The US video game publisher Riot Games has unveiled its new logo on 22/02/2022. "Beginning today, we will be updating the Riot Games logo with a new look across all touchpoints. This will be followed by an expanded Riot Games brand design system that will be rolled out across Riot-branded…

Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 243215
• Published on 23/02/22 at 14:00

Leicester City FC: a turnover of £226.2m (+50.1%) and net loss of £31.2m in 2020-21

Leicester City FC (Premier League) posted a turnover of £226.2m (€263.1m as of 31/05/2021) for the financial year 2021 (from 01/06/2020 to 31/05/2021), up 50.1% compared to the financial year 2020 (£149.9m/€166.5m), announced the English club on 17/02/2022. "Outstanding on-pitch performance…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 243179
• Published on 23/02/22 at 10:20