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Ligue 1 Uber Eats: all you need to know about the 20 clubs competing in the 2021-22 season

LOSC Lille, the 2020-21 Ligue 1 Uber Eats champions, will be challenging for the title from Friday 06/08/2021, when the 2021-22 French championship season kicks off. The Lille club, which also won the Trophée des Champions (1-0 versus Paris Saint-Germain on 01/08/2021), will do everything in…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225438
• Published on 05/08/21 at 09:40

Manchester City FC: 2021-22 Puma away shirt dedicated to raising awareness of the water crisis

Manchester City FC (Premier League) and its equipment supplier Puma have unveiled the club's new away shirt for the 2021-22 season on 29/07/2021. The shirt celebrates the launch of the #LetsSolveWater campaign, a joint initiative between Cityzens Giving, the club's charitable arm, and its global…

Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 225384
• Published on 04/08/21 at 15:20

Social media: FC Barcelona and Juventus launch official accounts on the Chinese platform Xiaohongshu

FC Barcelona (LaLiga Santander) and Juventus FC (Serie A TIM) are the first two European sports clubs to each launch an official account on the Chinese social network Xiaohongshu, dedicated to lifestyle content, on 03/08/2021. Both clubs already have a large fanbase in China, thanks to their…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 225373
• Published on 04/08/21 at 14:00

TikTok: number of followers of the 77 European Top 5 clubs with an official account (August 2021)

With 12.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 10.2 million followers) and Real Madrid CF (LaLiga Santander, 6.8 million), according to data recorded by News…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 225357
• Published on 04/08/21 at 10:20

CSR: a tournament featuring four European Top 5 clubs for the benefit of cardiovascular research

The first edition of the Unbeatables Cup, a charity tournament organised by the Italian cardiovascular research association Unbeatables, will take place on 07/08/2021, announced the Mahd Sports Academy (KSA), official sponsor of the event, on 02/08/2021. Proceeds from the tournament, in which two…

Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 225314
• Published on 03/08/21 at 16:10

Premier League: Manchester City FC to open football school in Melbourne (Australia) in January 2022

Manchester City FC (Premier League) will open a football academy in Melbourne (AUS) in January 2022, announced the club on 01/08/2021. The school, launched in partnership with Parade College, a secondary school for boys whose facilities will be used by the club, is the first ever to be launched in…

Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 225302
• Published on 03/08/21 at 14:40

Serie A TIM: ACF Fiorentina launches an NFT collection to celebrate its 95^th anniversary

ACF Fiorentina (Serie A TIM) has joined forces with the platform Genuino (blockchain, ITA) to launch "VIOLA 9.5", a project that will offer fans "the possibility of collecting and exchanging NFTs that can be matched to physical objects, thus proposing a revolutionary model of fan engagement,…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225227
• Published on 02/08/21 at 14:40

Ligue 1 Uber Eats: LOSC Lille launches its first NFTs to celebrate the club's title winning season

LOSC Lille (Ligue 1 Uber Eats) has teamed up with Rarecubes studio (blockchain, SUI) and is launching a collection of non-fungible tokens (NFT) to celebrate its 2020-21 French league title, announced the club on 30/07/2021. "LOSC has created four unique pieces for the occasion: champions…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225192
• Published on 02/08/21 at 12:30

FC Barcelona: launch of a campaign to promote tourism in Catalonia during preseason matches

FC Barcelona (LaLiga Santander) has joined forces with the Government of Catalonia, through the Catalan Tourism Agency (ACT) and the Catalan Ministry of Commerce and Labor, to "promote Catalonia as a tourism destination through its men's and women’s teams during their preseason matches," announced…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 225139
• Published on 30/07/21 at 17:50

Deloitte: 2021 edition of the "Annual Review of Football Finance"

"The combined European football market contracted by 13% in 2019-20 as overall revenues fell by €3.7bn (£3.4bn) to €25.2bn (£22.1bn), the first reduction in revenues since the global financial crisis in 2008-09," states the 2021 edition of the "Annual Review of Football Finance" published by…

Domain(s): Clubs
• Category(ies): Sponsors - Partners, Finance, Media, …
• Article # 225082
• Published on 30/07/21 at 14:00