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©  D.R.

O.Lyon-PSG: "We want to at least be able to host our 20,000 season ticket holders" (X. Pierrot, OL)

"It is not possible to choose from among our 20,000 season ticket holders. We know that we won't be able to welcome 60,000 spectators. We want to at least be able to accommodate all our season ticket holders," said Xavier Pierrot, deputy general manager in charge of the stadium and arena at…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Legal, …
• Article # 238700
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: "Off The Pitch" a book on the brand's strategy since the arrival of QSI in 2011

"Paris Saint-Germain (Ligue 1 Uber Eats) has published 'Off The Pitch', an exceptional book that traces a decade of brand transformation from 2011 (the year the club was bought by Qatari sovereign wealth fund Qatar Sports Investments) to 2021," announced the club on 06/01/2022. The 400-page book…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238694
• Published on
©  FC Bayern Munich

Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (January 2022)

The 18 clubs competing in the 2021-22 Bundesliga season have more than 146 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/01/2022. The Bundesliga, which has an average of 8.1 million fans per club, is the least followed league among the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238693
• Published on
©  AC Milan

Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (January 2022)

The 20 clubs competing in the 2021-22 Serie A TIM season total nearly 232 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/01/2022. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238613
• Published on
©  Manchester United FC

Premier League: Instagram, Facebook and Twitter accounts of the 20 clubs (January 2022)

The 20 clubs involved in the 2021-22 Premier League season have more than 617 million fans on Instagram, Facebook and Twitter, according to data collected by News Tank Football on 01/01/2022. This total enables the Premier League to maintain its position as the most popular European Top 5 league…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238498
• Published on
©  FC Barcelona

LaLiga Santander: €1.32bn in TV rights collected by clubs in 2020-21, including €151.5m for Barça

LaLiga Santander clubs received €1.32bn in net revenue for LaLiga's audiovisual rights for the 2020-21 season, according to data published by the Spanish League in December 2021. The gross amount was €1.444bn from which 8.5% of solidarity payments (compensation fund for relegated clubs…
Domain(s): Clubs
• Category(ies): Authorities, Media, Essentials Clubs
• Article # 238554
• Published on
©  D.R.

Exclusive "We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 238455
• Published on
©  Southampton FC

Premier League: Serbian Dragan Šolak, via Sport Republic, acquires 80% stake in Southampton FC

Sport Republic, a sports and entertainment industry investment company based in London (ENG) and backed by Serbian businessman Dragan Šolak, has completed the acquisition of Southampton FC (Premier League), announced the club on 04/01/2022. Sport Republic has therefore purchased the 80% stake…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 238468
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: a new, larger store inaugurated on the Champs-Élysées in Paris (FRA)

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a new store on the Avenue des Champs-Élysées (Paris, FRA) on 03/01/2021. "Located on the even side, at number 92, this new meeting point for aficionados of the club embodies the new dimension of the Parisian franchise and the increasing enthusiasm…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 238407
• Published on
©  D.R.

TikTok: number of followers of the 82 European Top 5 clubs with an official account (January 2022)

With 23.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 12.4 million) and Tottenham Hotspur FC (Premier League, 11.9 million fans), according to data recorded by News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 238435
• Published on