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©  UEFA
Champions League: Manchester City - Chelsea FC, 66th final of the competition, Saturday 29/05/2021

The 66th final of the UEFA Champions League (formerly known as the European Champion Clubs' Cup, from 1955 until 1992) will see Manchester City FC face Chelsea FC at the Estádio do Dragão in Porto (Portugal) on Saturday 29/05/2021 (kick-off at 21:00 CET). This is the third time that two Premier…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 218875
• Published on 28/05/21 at 15:40
©  Liverpool FC
CSR: Liverpool + Nike launch "Game On" a sports access programme for kids from minority backgrounds

Liverpool FC (Premier League), via the LFC Foundation, and equipment supplier Nike, have joined forces to launch "Game On", a programme aimed at making sport more accessible to youngsters aged 7 to 12 from minority backgrounds, and the creation of a coaching academy, announced the club on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 218955
• Published on 28/05/21 at 15:00
©  FC Barcelone
LaLiga Santander: Rakuten acquires FC Barcelona's exclusive merchandising rights in Japan

Rakuten, a Japanese group specialised in Internet services (e-commerce, finance, digital content), has obtained the exclusive merchandising rights to FC Barcelona (LaLiga Santander) in Japan, announced the club on 26/05/2021. "FC Barcelona and Rakuten will bring the club closer to its fans in…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 218912
• Published on 28/05/21 at 14:20
©  Séville FC
Sevilla FC: 5.17 million views for the club's first live stream on the social network Sina Weibo

Sevilla FC (LaLiga Santander) accumulated a total of 5.17 million views during their first live stream on the social network Sina Weibo (Sina Sports Group, the Chinese equivalent of Twitter), announced the club on 19/05/2021. The live stream took place prior to the Real Madrid CF - Sevilla FC…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218913
• Published on 28/05/21 at 12:20
©  Paris Saint-Germain
Ligue 1 Uber Eats: Paris Saint-Germain, first European club to open a store in the USA (Los Angeles)

Paris Saint-Germain (Ligue 1 Uber Eats) and Fanatics, an American manufacturer and distributor of licensed sports products, have unveiled a new store in Los Angeles (California, USA) "the first standalone European club retail location in North America," announced the French club on 26/05/2021. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 218847
• Published on 27/05/21 at 17:45
©  US Sassuolo Calcio
Serie A TIM: US Sassuolo Calcio presents "Generazione S" a CSR programme for young players

As part of the actions organised for the their centenary, US Sassuolo Calcio (Serie A TIM) have presented "Generazione S", a new CSR programme for young male and female players, announced the Italian club on 20/05/2021. "Generazione S is in fact a project that provides three distinct areas of…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 218807
• Published on 27/05/21 at 14:20
©  Empoli FC
Serie BKT: Empoli FC, promoted to the Serie A TIM, unveil a new modernised logo for 2021-22

"At the end of an extraordinary centenary season for the Azzurri, crowned by the promotion to the Serie A TIM for the 2021-22 season, Empoli FC (Serie BKT) has revised its image with a new logo that will represent and identify the club from now on," announced the club on 25/05/2021. "On a blue…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218793
• Published on 27/05/21 at 12:20
©  Co-op Live
Manchester City FC: City Football Group joins project to build an arena at the Etihad Campus

City Football Group (CFG), majority shareholder of Manchester City FC (Premier League), is partnering with US-based entertainment company Oak View Group in investing in the "Co-op Live" project, the UK's future largest arena (23,500 capacity), currently under construction at the Etihad Campus site…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 218701
• Published on 27/05/21 at 11:40
©  Villarreal CF
2020-21 Europa League: Villarreal CF win the final and claim their first ever trophy

Villarreal CF (LaLiga Santander) have been crowned 2020-21 Europa League champions after beating Manchester United FC (Premier League) (1-1 after extra time, 11-10 on penalties) at the Gdańsk Stadium (Gdańsk, Poland) on Wednesday 26/05/2021. This is the Spanish club's first ever trophy, both…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 218766
• Published on 27/05/21 at 09:45
©  MUFC
2021 Europa League final: head-to-head Villarreal CF - Manchester United FC on 26/05/2021

Manchester United FC (Premier League) are ranked fourth in the 2021 ranking of the "World's Most Valuable Soccer Teams" by the US business magazine Forbes ($4.2bn/€3.5bn), a ranking from which Villarreal CF (LaLiga Santander) are absent as the two teams prepare to face each other in the final of…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 218718
• Published on 26/05/21 at 18:00