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©  Borussia Dortmund
Borussia Dortmund: launch of the "Panama" system to assist visitors at the Signal Iduna Park

Borussia Dortmund (Bundesliga) has introduced the "Panama" system, "a simple, easy way to get help when you are in an uncomfortable situation in the stadium," announced the club on 11/08/2021. By asking "which way to Panama?" to staff at Signal Iduna Park (Dortmund, GER), visitors will receive…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 225763
• Published on 12/08/21 at 15:00
©  MHSC
Messi in Ligue 1: "We can expect an increase in international rights" (L. Nicollin, Montpellier HSC)

"It's a magnificent recruitment for Paris Saint-Germain and for Ligue 1. Thanks to the Parisian club, our championship should be able to join the European Top 4. In terms of image, it is fabulous for French football. We can also expect the international rights of Ligue 1 to increase (see below),…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Media, …
• Article # 225715
• Published on 12/08/21 at 11:00
©  Udinese Calcio
Udinese Calcio: 2021-22 home shirt made from recycled plastic for the club's 125th anniversary

Udinese Calcio (Serie A TIM) and its Italian equipment supplier Macron have unveiled the club's home shirt for the 2021-22 season, which "besides displaying the club's colours and symbols, champions environmental sustainability and awareness by using Eco-Softlock, a material created using recycled…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Social Responsibility, …
• Article # 225739
• Published on 12/08/21 at 10:20
©  LOSC Lille
Messi to PSG: "Ligue 1 will gain greater exposure in France and internationally" (O. Létang)

"This is obviously a very positive thing for our championship, which will gain greater exposure in France and internationally. As a club president, it's great that one of the greatest players in history is playing in France," said Olivier Létang, president of LOSC Lille (Ligue 1 Uber Eats), to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225722
• Published on 12/08/21 at 09:40
©  Paris Saint-Germain
Social networks: Lionel Messi, 2nd most followed footballer in the world behind Cristiano Ronaldo

Argentina international Lionel Messi, Paris Saint-Germain's (Ligue 1 Uber Eats) new player, has over 350.7 million followers on the social networks Facebook and Instagram, as of 11/08/2021. The former FC Barcelona (LaLiga Santander) player does not have a personal account on Twitter. This makes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 225733
• Published on 11/08/21 at 17:35
©  ACF Fiorentina
Serie A TIM: ACF Fiorentina launches a new B2B platform dedicated to its partners

ACF Fiorentina (Serie A TIM), in collaboration with the Italian agency Luther Dsgn, has launched "Fiorentina Bridge", a new B2B platform dedicated to its partners, according to the club on 09/08/2021. "The platform will allow each company to have a dedicated profile page with all the main…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 225699
• Published on 11/08/21 at 13:30
©  Paris SG
Ligue 1 Uber Eats: Lionel Messi (ARG) signs for Paris Saint-Germain for 2 seasons (+1 optional)

"Paris Saint-Germain (Ligue 1 Uber Eats) is delighted to announce the signing of Leo Messi on a two-year contract with an option of a third year," said the club in a statement on the evening of 10/08/2021. The Argentine player joins the French League from FC Barcelona (LaLiga Santander), where he…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225701
• Published on 11/08/21 at 09:40
©  D.R.
LaLiga/CVC agreement: Real Madrid CF to take legal action against Javier Tebas and investors

"At its meeting today at 11:00 (CET), the Real Madrid CF (LaLiga Santander) board of directors unanimously agreed to initiate both civil and criminal legal action against the LaLiga president, Mr Javier Tebas Medrano, Mr Javier de Jaime Guijarro, head of the CVC Fund, and against the CVC Capital…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Investment - Shareholding, …
• Article # 225687
• Published on 10/08/21 at 17:50
©  PSG
Paris Saint-Germain: 100% capacity at the Parc des Princes for first home game of the 2021-22 season

"Following the Prefecture's confirmation that the stadium could open to full capacity, Paris Saint-Germain are getting ready to welcome supporters back into the Parc des Princes on 14/08/2021 for their match against RC Strasbourg Alsace (Matchday 2 of 2021-22, kick-off at 21:00 CET)," announced…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 225652
• Published on 10/08/21 at 11:40
©  D.R.
Brand Finance: Messi's departure would lower FC Barcelona's valuation by 11% (-€137m)

Following the departure of Lionel Messi, FC Barcelona (LaLiga Santander) would see its valuation drop by €137m to €1.129bn, according to a study by the Spanish subsidiary of the strategy and brand valuation consultancy firm Brand Finance, published on 08/08/2021. The Argentine six-time Ballon d'Or…
Domain(s): Clubs
• Category(ies): Finance, Transfer Market
• Article # 225658
• Published on 10/08/21 at 11:00