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©  Bundesliga international
Bundesliga International: DFL seeks investors for a maximum of 25 years and 25.1% shareholding

The DFL has sent a document to some 30 private equity firms offering them the opportunity to acquire shares in two new entities dedicated to the marketing of the international media and marketing rights to the Bundesliga and 2.Bundesliga, according to the German daily newspaper Frankfurter…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213192
• Published on 31/03/21 at 13:14
©  D.R.
Euro Media Group (audiovisual service provider) becomes EMG and changes its visual identity

Euro Media Group has become EMG and is changing its visual identity, announced the French-based audiovisual services provider with operations in 10 countries, on 30/03/2021. "The rebrand solidifies the company's position as an industry leader offering unique know-how and world-renowned…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 213168
• Published on 31/03/21 at 11:59
©  Sky Italia
Serie A TV rights: new call for tenders for the unallocated lot, Sky's offer (€87.5m/year) refused

Lega Serie A is preparing a new call for tenders for Lot 2 (non-exclusive rights to 3 games per matchday) of the domestic broadcasting rights to the Serie A TIM over the 2021-2024 cycle, following the non-allocation of the lot to the pay-TV operator Sky Italia, on 29/03/2021. Sky Italia offered…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 213033
• Published on 30/03/21 at 17:20
©  Eleven
Media: British group Eleven to acquire American company Team Whistle (media & entertainment)

Eleven is to acquire the US sports media and entertainment company Team Whistle, according to the British media group on 29/03/2021. Founded in 2014, Team Whistle (which includes the companies Whistle, New Form, Vertical Networks and Tiny Horse) offers scripted, unscripted and interactive…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 213086
• Published on 30/03/21 at 15:21
Lega Serie A deal "a tipping point in the migration of sports consumption from pay-TV to OTT" (DAZN)

The Lega Serie A agreement "is one of the largest sports streaming deals in history and is a seminal tipping point in the migration of sports consumption from linear pay-TV to OTT," said the UK based OTT sports platform on 26/03/2021. Lega Serie A awarded the 2021-2024 broadcasting rights to…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213000
• Published on 30/03/21 at 12:49
©  FIGC
2022 World Cup qualifiers: 6.39 million viewers for Bulgaria - Italy on Rai 1

Bulgaria - Italy (0-2), the Italian national team's second qualifying match for the 2022 World Cup (Group C), drew an average of 6.394 million viewers on the Italian public TV channel RAI 1, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 23.7%, which…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212950
• Published on 29/03/21 at 16:54
©  DFB
2022 World Cup qualifiers: 6.3 million viewers for Romania - Germany on RTL

Romania - Germany (0-1), the German national team's second qualifying match for the 2022 World Cup, drew an average of 6.349 million viewers on the free and private TV channel RTL, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 19.4% and ranked RTL…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212896
• Published on 29/03/21 at 15:40
©  FFF
2022 World Cup qualifiers: 4.5 million viewers viewers for Kazakhstan - France on TF1

Kazakhstan - France (0-2), the French national team's second qualifying match for the 2022 World Cup (Group D), drew an average of 4.5 million viewers on the French free and private TV channel TF1, on Sunday 28/03/2021 (kick-off at 15:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 212888
• Published on 29/03/21 at 14:54
©  RFEF
2022 World Cup qualifiers: 2.1 million viewers for Georgia - Spain on La1 (TVE)

Georgia - Spain (1-2), the Spanish national team's second qualifying match for the 2022 World Cup (Group B), drew an average of 2.116 million viewers on the Spanish public TV channel La1 (RTVE), on Sunday 28/03/2021 (kick-off at 18:00 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212906
• Published on 29/03/21 at 14:19
Serie A: TV rights in Italy awarded to DAZN for €840m per season, possible appeal by Sky

The Lega Serie A has awarded the Serie A TIM broadcasting rights (7 out of 10 matches on an exclusive basis, and the other 3 on a non-exclusive basis) in Italy, for the 2021-2024 cycle, to the OTT platform DAZN, at its general assembly, on 26/03/2021. 16 of the 20 Serie A TIM clubs voted in…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 212810
• Published on 26/03/21 at 16:55