Archives March, 2021

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©  AC Milan

Serie A TIM: BMW (via its Italian subsidiary) automotive partner of AC Milan from 2020-21

BMW, a German car manufacturer, has become a partner of AC Milan (Serie A TIM) from the 2020-21 season as part of a "multi-year" agreement, announced the Italian club on 31/03/2021. The partnership was signed with the Italian subsidiary of the car group. Audi was AC Milan's previous automotive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 213246
• Published on
©  UEFA / Intime Sports

Greece: Theodoros Zagorakis, captain of the Euro 2004 champions, elected president of the Federation

Theodoros Zagorakis, born on 27/10/1971, captain of the Greek team that won Euro 2004 in Portugal, was elected president of the Hellenic Football Federation (EPO/HFF) on 27/03/2021. As the sole candidate, Zagorakis succeeds Evangelos Grammenos, whose mandate had come to an end. Theodoros…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 213228
• Published on
©  FC Schalke 04 Instagram

Schalke 04: Gazprom extends partnership but decreases its contribution (€10m) until 2024-25

Gazprom, a Russian energy supplier, has extended its role as main shirt sponsor of FC Schalke 04 (Bundesliga) for "at least" three more seasons from 2022-23 to 2024-25, announced the club on 30/03/2021. Despite the financial and sporting difficulties faced by the German club (last in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 213193
• Published on
©  New Zealand Rugby

Rugby: New Zealand Rugby confirms ongoing negotiations with Silver Lake (investment firm)

Mark Robinson, CEO of New Zealand Rugby (NZR), has confirmed that New Zealand Rugby is in discussions with US investment firm Silver Lake to acquire a stake in NZR on 30/03/2021. Silver Lake's investment in New Zealand Rugby will be voted on at the body's annual general assembly in mid-April…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 213170
• Published on
©  Bundesliga international

Bundesliga International: DFL seeks investors for a maximum of 25 years and 25.1% shareholding

The DFL has sent a document to some 30 private equity firms offering them the opportunity to acquire shares in two new entities dedicated to the marketing of the international media and marketing rights to the Bundesliga and 2.Bundesliga, according to the German daily newspaper Frankfurter…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213192
• Published on
©  Paris SG

Paris Saint-Germain: ALL (Accor) transforms hotel rooms into private boxes for PSG - Lille

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by transforming rooms in the Mama Shelter Paris East and Paris West hotels, belonging to the group, into "private boxes for two" to watch the match between…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213041
• Published on
©  D.R.

Euro Media Group (audiovisual service provider) becomes EMG and changes its visual identity

Euro Media Group has become EMG and is changing its visual identity, announced the French-based audiovisual services provider with operations in 10 countries, on 30/03/2021. "The rebrand solidifies the company's position as an industry leader offering unique know-how and world-renowned…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 213168
• Published on
©  Manchester City FC

Premier League: Manchester City to install 5,620 rail seats at the Etihad Stadium in summer 2021

Manchester City FC (Premier League) will install 5,620 rail seats in the lower section of the South Stand at the Etihad Stadium (55,097 capacity) during the summer of 2021, announced the club on 23/03/2021. Standing places had been banned in the United Kingdom since 1989 and the introduction of…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 213166
• Published on
©  LaLiga

Spain: launch of the "MBA of LaLiga" a course at the Spanish League's headquarters

LaLiga will launch, in November 2021, a Master of Business Administration entitled "MBA of LaLiga", a course (in English) which will be taught at the body's headquarters in Madrid (Spain) and which is aimed at "preparing people who want to lead change in the sports and entertainment industry,…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication
• Article # 213112
• Published on
©  European Leagues

European Leagues: post of president is replaced by a management board comprised of four members

Javier Tebas (ESP, LaLiga), Mathieu Moreuil (FRA, Premier League), Claus Thomsen (DEN, Divisionsforeningen) and Claudius Schäfer (SUI, Swiss Football League) are the four members of the European Leagues management board, established during the new board of directors' constitution meeting on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 213106
• Published on