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©  LPL
esports: Huya (streaming) broadcaster of the Chinese LoL league in China for €256.4m (2021-2025)

The Chinese live-streaming platform Huya has acquired, from TJ Sports (a joint venture between Riot Games and Tencent), the exclusive broadcasting rights, for China, to the LPL, the Chinese League of Legends league, its development league (LDL), and the LPL All-Star event for the 2021-2025 cycle…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 216278
• Published on 30/04/21 at 17:55
©  EPCR
Rugby/European Cups: 2021 finals at Twickenham with 10,000 spectators maximum (21-22/05/2021)

Twickenham Stadium in London (UK) will host the 2021 Heineken Champions Cup and Challenge Cup finals with a maximum of 10,000 spectators, EPCR announced on 30/04/2021. The Challenge Cup final is scheduled for Friday 21/05 at 20:00 local time (21:00 CET) and that of the Champions Cup on Saturday…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 216282
• Published on 30/04/21 at 17:35
©  Sky Sport Italia
Ligue 1 Uber Eats: Sky Italia acquires TV rights for the 2021-2024 cycle

Sky Italia has acquired the broadcasting rights to the Ligue 1 Uber Eats in Italy for the 2021-2024 cycle, announced the pay-TV operator on 30/04/2021. Sky Italia has also extended its broadcasting rights to the Bundesliga over the 2021-2025 cycle. The pay-TV operator had acquired these rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 216321
• Published on 30/04/21 at 16:45
©  DFL/Getty Images/Lukas Schulze Bundesliga Collection via Getty Images 2021 DFL
Bundesliga: TV rights extended in Italy (Sky; official) and Spain (Telefonica; press)

The Pay-TV operator Sky Italia has extended its broadcasting rights in Italy for the Bundesliga, 2.Bundesliga and the DFL-Supercup for the 2021-2025 cycle, announced Bundesliga International (a subsidiary of the DFL) on 30/04/2021. Sky Italia had acquired these rights for the 2018-2021 cycle…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 216314
• Published on 30/04/21 at 16:10
©  UEFA
Online abuse: UEFA, FIFA and ECA join English football in boycotting social media

"UEFA has announced it will join a coalition of English footballing stakeholders, including the Football Association and the Premier League, by taking part in their social media boycott (until 03/05/2021). The aim of the online boycott is to show solidarity in the fight against online abuse," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 216301
• Published on 30/04/21 at 15:40
©  Levante UD
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 216294
• Published on 30/04/21 at 15:00
Exclusive RB Leipzig: "We want to establish ourselves among Europe's top 16 clubs" (O. Mintzlaff, CEO)

"We want to establish ourselves among Europe's top 16 clubs by continuously qualifying for the Champions League year after year. We have left some impressive footprints on the greatest European stage already. But similar to what we aim for in the Bundesliga, we have to prove that we belong to this…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 216265
• Published on 30/04/21 at 14:10
©  Manchester United FC
Europa League: 1.7 million viewers for Manchester United - AS Roma in Italy on TV8 (Sky Italia)

Manchester United FC (Premier League) - AS Roma (Serie A TIM), semi-final first leg of the 2020-21 Europa League (6-2), drew an average of 1.704 million viewers on the free DTT channel TV8 (Sky Italia) on Thursday 29/04/2021 (kick-off at 21:00 CET). This figure represented an audience share of 7%…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 216279
• Published on 30/04/21 at 13:00
©  Formula One
Formula 1: "sprint qualifying" on Saturdays for 3 Grands Prix in 2021

Three Grands Prix on the 2021 Formula One calendar, including "two European venues and one non-European one", will host "sprint qualifying", a new format of shortened races that will take place on Saturday and provide the grid rankings for the Sunday Grand Prix, announced Formula One Management…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 215845
• Published on 30/04/21 at 12:10
LFP TV rights: "Mediapro has almost settled the €100m due" (Marc Sénéchal, conciliator)

"I am ensuring that the conciliation agreement between Mediapro and the LFP is properly implemented. Mediapro has almost settled the €100m due. This should be the case at the end of June (2021). I also had to deal with the consequences of the break-up with the internet service providers. I have…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 216248
• Published on 30/04/21 at 11:30