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©  OL
Video games: adidas presents a virtual Olympique Lyonnais shirt available on FIFA 21 (EA Sport)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have presented the "Rio" a virtual shirt, and the club's 4th kit for 2020-21, available exclusively on the FIFA 21 video game (published by EA Sports) on 28/04/2021. This virtual shirt will not be available in physical form. "In February 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 216070
• Published on 29/04/21 at 12:20
©  Puma
Epic Games: Puma and Neymar Jr. (new avatar) offer a series of activations within Fortnite

Epic Games, an American video game publisher, has signed a licensing agreement with Neymar da Silva Santos Júnior (Paris Saint-Germain) and his partner Puma so that the Brazilian player has his own avatar and the brand offers a series of activations within the shooter video game Fortnite…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 215869
• Published on 29/04/21 at 11:40
©  ESPN
NBA: ESPN and Marvel offering a thematic broadcast of the Warriors-Pelicans game (03/05/2021)

US pay-TV bouquet ESPN, in collaboration with the comic book publisher Marvel, is offering a special superhero-themed broadcast of the Golden State Warriors - New Orleans Pelicans NBA game on Monday, 03/05/2021 (kick-off at 19:30 US East Coast time, 01:30 CET D+1), on its linear channels ESPN2 and…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 216025
• Published on 29/04/21 at 11:00
©  Vinciane Lebrun / Voyez-Vous - Via Curpa
Exclusive Cupra: "A partnership is an embodiment of shared values" (Élise Remark, Seat Group)

"More than an investment in a partnership, what must be looked at is the formalisation of an exchange of good practices. A partnership is an embodiment of shared values, a common adventure. Through our ambassadors, we are looking for strong personalities, who carry values that have a real impact…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 215960
• Published on 29/04/21 at 10:10
©  Lega Serie B
Serie BKT: Sky Italia acquires non-exclusive TV rights in Italy for the 2021-2024 cycle

The Pay-TV operator Sky Italia has acquired the non-exclusive broadcasting rights to all Serie BKT matches in Italy for the 2021-2024 cycle, on 27/04/2021. "Other operators can now join Sky's offer by 15/06/2021, which will allow for greater dissemination of the Serie BKT product and a wider…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 216030
• Published on 29/04/21 at 09:35
©  World Rugby
Rugby: Asahi (beer, JPN), third worldwide partner of the 2023 World Cup in France

Japanese beer brand Asahi has become a "worldwide partner" (first level) of World Rugby for the 2023 Rugby World Cup in France (from 08/09 to 28/10/2023), announced the body on 27/04/2021. "The announcement that a Japanese brand is joining the Rugby World Cup 2023 commercial family follows a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 215965
• Published on 28/04/21 at 18:05
©  Super League
Rugby/Super League: Sky extends its TV rights (UK and Ireland) for 2022 and 2023 (£25m/year)

The pay-TV group Sky has extended its TV rights to the Betfred Super League for the UK and Ireland for two years, 2022 and 2023, announced the professional rugby league of English and French teams on 28/04/2021. "Sky Sports will continue to show 66 live matches exclusively per season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 216034
• Published on 28/04/21 at 17:35
©  Paris Saint-Germain
Champions League: head-to-head PSG - Manchester City (semi-final first leg, Wednesday 28/04/2021)

Manchester City FC (Premier League) are ranked 6th in the 2021 ranking of the most valuable football clubs by the US business magazine Forbes ($4bn/€3.35bn), compared to a 9th place for Paris Saint-Germain (Ligue 1 Uber Eats, $2.5bn/€2.07bn), as the two teams prepare to face each other in the…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 216000
• Published on 28/04/21 at 17:05
©  SSC Napoli
SSC Napoli: Konami, official video game partner and training centre naming rights holder (2021-2023)

Konami, a Japanese video game publisher, has become an official partner of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the club on 28/04/2021. From 2021-22, Konami will hold the exclusive license to the club's assets (logo, digitization of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 216011
• Published on 28/04/21 at 16:45
©  FIFA
FIFA Arab Cup Qatar 2021: 9 of the 16 teams divided into 4 groups following the draw

Qatar and Iraq in Group A, Tunisia, United Arab Emirates and Syria in Group B, Morocco and Saudi Arabia in Group C, Algeria and Egypt in Group D, are the results of the draw for the first edition of the FIFA Arab Cup held at the Katara Opera House in Doha (QAT) on 27/04/2021. The competition…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 216019
• Published on 28/04/21 at 16:10