Archives April, 2021 (page 6/25)

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©  AELTC

Tennis/Wimbledon: Gus Henderson appointed as commercial director effective from 01/08/2021

Gus Henderson has been appointed as the new commercial director of Wimbledon, according to the All England Lawn Tennis Club (AELTC), the organising body of the Grand Slam tournament, on 23/04/2021. His appointment will take effect on 01/08/2021, i.e. after the 2021 edition, scheduled from Monday…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 215735
• Published on
©  UEFA

UEFA: €417.8m in commercial revenue generated in 2019-20, down 12.5% (€478m in 2018-19)

€417.8m is the turnover generated by UEFA from commercial rights over the financial year 2019-20 hit by the Covid-19 pandemic, which forced the postponement of Euro 2020 by one year, according to the body in its Financial Report published on 20/04/2021. This amount, down 12.5% compared to…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 215540
• Published on
©  Sheffield United FC

Premier League: JD Sports (distributor), retail partner of Sheffield United FC from 2021

JD Sports, a UK distributor of sporting goods, has become a retail partner of Sheffield United FC (Premier League), announced the English club on 23/04/2021.  "Sheffield United will now be a part of the continued expansion of JD's football portfolio. The new agreement will see a selection of JD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 215680
• Published on
©  FC Lorient

esports: Lorient FC launch their 1st team for the eLigue 1 (LFP) with new partner Atlantide Wave

Atlantide Wave, a "humble and ambitious" esports club based in the Yvelines (FRA), has become a partner of Lorient FC (Ligue 1 Uber Eats) in order to launch a joint team on the FIFA 21 video game (published by EA Sports) for two seasons (2021-2022), announced the French club on 23/04/2021. This is…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 215710
• Published on
©  RB Leipzig

esports: Motorola Deutschland (telecoms), official supplier of RB Leipzig's RBLZ Gaming on FIFA

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has extended its partnership with RB Leipzig (Bundesliga) and become the official supplier of the club's esports section, RBLZ Gaming, on 22/04/2021. This agreement comes weeks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 215560
• Published on
©  WLF

Super League: World League Forum calls for "better representation of leagues in football governance"

"The World Leagues Forum not only rejects the concept of the Super League, but also requests better representation of the leagues in football governance," announced the body responsible for the representation of professional association football leagues, based in Zurich (SUI), on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 215636
• Published on
©  Paris SG

Ligue 1 Uber Eats: Paris Saint-Germain launch non-fungible tokens (NFTs) in collab with artist Ludo

Paris Saint-Germain (Ligue 1 Uber Eats) has teamed up "with fellow Parisian artist Ludo to release a set of unique non-fungible tokens (NFTs). The limited crypto collectibles, dropping on Saturday (24/04/2021), look to extend the connection between the club and its supporters through powerful…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 215569
• Published on
©  FPF

Weibo: Portuguese Federation, first to form a strategic partnership with the Chinese social network

Weibo, a Chinese social network owned by the Sina Sports group, has become a "strategic partner" of the Federaçao Portuguesa de Futebol from 2021, announced the Portuguese Federation on 23/04/2021. The FPF has over 3 million subscribers on its Weibo account. "The Portuguese Football Federation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 215639
• Published on
©  LFP

2020-21 Ligue 1 Uber Eats: 1.43 million viewers for Olympique Lyonnais - LOSC Lille on Canal+

Olympique Lyonnais - LOSC Lille (2-3), the top fixture on Matchday 34 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 1.43 million viewers in France on the pay-TV channel Canal+, on Sunday 25/04/2021 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 215646
• Published on
©  LaLiga

Euro 2020: Bilbao matches moved to Seville, Dublin matches to Saint Petersburg and Wembley

"The four Euro 2020 matches initially scheduled for Bilbao (ESP) will be played at Estadio La Cartuja in Seville (ESP). The three Group E matches scheduled for Dublin (IRL) are reassigned to the Saint Petersburg Stadium (RUS), which already hosts three Group B matches and a quarter-final. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 215588
• Published on