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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 216294
• Published on 30/04/21 at 15:00

News Tank Football: Nelson Priest replaces Brian Schneider as head of international content

Fridays follow each other, but they are not the same: on 23/04/2021, a Frenchman, the astronaut Thomas Pesquet, boarded an American rocket into space; a week later, an American disembarked from a French vessel: Brian Schneider is leaving News Tank Football. Brian, who has spent seven years with…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 216230
• Published on 30/04/21 at 10:50

Intel and ESL extend their partnership to inject $100m into esports over 2022-2025

Intel Corporation, a US-based computer and electronics company, has extended its partnership with the Electronic Sports League to jointly invest another $100m (€82.8m) in esports over three years, between 2022 and 2025, announced the Swedish esports event organiser and producer on 28/04/2021. The…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 216126
• Published on 29/04/21 at 14:40

LaLiga Santander: Minerva (insurance broker), regional partner of Real Betis in Africa from 2021

Minerva Risk Advisors, a Zimbabwean insurance broker, has become a regional partner of Real Betis Balompié (LaLiga Santander) in Africa from 2021, announced the Spanish club on 28/04/2021. Minerva Risk Advisors has the status of regional partner, the fourth level in the sponsorship hierarchy of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216093
• Published on 29/04/21 at 13:00

Video games: adidas presents a virtual Olympique Lyonnais shirt available on FIFA 21 (EA Sport)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have presented the "Rio" a virtual shirt, and the club's 4^th kit for 2020-21, available exclusively on the FIFA 21 video game (published by EA Sports) on 28/04/2021. This virtual shirt will not be available in physical form. "In February 2021…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 216070
• Published on 29/04/21 at 12:20

Epic Games: Puma and Neymar Jr. (new avatar) offer a series of activations within Fortnite

Epic Games, an American video game publisher, has signed a licensing agreement with Neymar da Silva Santos Júnior (Paris Saint-Germain) and his partner Puma so that the Brazilian player has his own avatar and the brand offers a series of activations within the shooter video game Fortnite…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 215869
• Published on 29/04/21 at 11:40

© Vinciane Lebrun / Voyez-Vous - Via Curpa

Exclusive Cupra: "A partnership is an embodiment of shared values" (Élise Remark, Seat Group)

"More than an investment in a partnership, what must be looked at is the formalisation of an exchange of good practices. A partnership is an embodiment of shared values, a common adventure. Through our ambassadors, we are looking for strong personalities, who carry values that have a real impact…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 215960
• Published on 29/04/21 at 10:10

Rugby: Asahi (beer, JPN), third worldwide partner of the 2023 World Cup in France

Japanese beer brand Asahi has become a "worldwide partner" (first level) of World Rugby for the 2023 Rugby World Cup in France (from 08/09 to 28/10/2023), announced the body on 27/04/2021. "The announcement that a Japanese brand is joining the Rugby World Cup 2023 commercial family follows a…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 215965
• Published on 28/04/21 at 18:05

SSC Napoli: Konami, official video game partner and training centre naming rights holder (2021-2023)

Konami, a Japanese video game publisher, has become an official partner of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the club on 28/04/2021. From 2021-22, Konami will hold the exclusive license to the club's assets (logo, digitization of players, stadium, etc.) to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 216011
• Published on 28/04/21 at 16:45

Bundesliga: Sportfive to support Eintracht Frankfurt for marketing of virtual perimeter advertising

Sportfive, a sports marketing agency, will support Eintracht Frankfurt (Bundesliga) in the deployment of geo-located virtual advertising for the Asian market until the end of 2023-24, the club announced on 27/04/2021. "Eintracht Frankfurt has commissioned sports business agency Sportfive…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 215962
• Published on 28/04/21 at 14:44