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©  FIFA
Qatar 2022: Chinese group Hisense (electronics), official sponsor of the XXII World Cup

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 27/04/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. Hisense has the status of official sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 215941
• Published on 28/04/21 at 11:35
©  VHB
Post-Covid sport: putting market intelligence at the heart of strategies (News Tank / Sporsora)

"In a world where everything is accelerating, having the right (reliable, validated), and useful information in good time is crucial, as is being able to exchange with peers, colleagues, partners and, competitors," stated News Tank Network (which includes News Tank Football and News Tank Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 215725
• Published on 27/04/21 at 13:20
©  Valencia CF
LaLiga Santander: Acronis, official cyber protection partner of Valencia CF until 2023-24

Acronis, a Swiss-Singaporean company specialised in computer storage and data protection, has become an official partner of Valencia CF (LaLiga Santander) from 2020-21 for three seasons (2021-2024), announced the club on 26/04/2021. Acronis has the status of official cyber protection partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 215737
• Published on 27/04/21 at 11:40
©  Sheffield United FC
Premier League: JD Sports (distributor), retail partner of Sheffield United FC from 2021

JD Sports, a UK distributor of sporting goods, has become a retail partner of Sheffield United FC (Premier League), announced the English club on 23/04/2021.  "Sheffield United will now be a part of the continued expansion of JD's football portfolio. The new agreement will see a selection of JD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 215680
• Published on 26/04/21 at 16:05
©  RB Leipzig
esports: Motorola Deutschland (telecoms), official supplier of RB Leipzig's RBLZ Gaming on FIFA

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has extended its partnership with RB Leipzig (Bundesliga) and become the official supplier of the club's esports section, RBLZ Gaming, on 22/04/2021. This agreement comes weeks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 215560
• Published on 26/04/21 at 14:40
©  FPF
Weibo: Portuguese Federation, first to form a strategic partnership with the Chinese social network

Weibo, a Chinese social network owned by the Sina Sports group, has become a "strategic partner" of the Federaçao Portuguesa de Futebol from 2021, announced the Portuguese Federation on 23/04/2021. The FPF has over 3 million subscribers on its Weibo account. "The Portuguese Football Federation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 215639
• Published on 26/04/21 at 12:10
©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 215541
• Published on 23/04/21 at 13:50
©  Puma
Euro 2020: Puma unveils the away kits of its four partner federations ITA, SUI, AUT, and CZE

Puma presented the new away kits of its national teams under contract which will take part in Euro 2020, namely Italy, Switzerland, Austria, and Czech Republic, announced the German brand on 22/04/2021. "Puma reimagined the positioning of kit marques and symbols, elevating the identity and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 215507
• Published on 23/04/21 at 11:24
©  Lega Serie A
esports / Lega Serie A: Cisalfa Sport (distributor) becomes a partner of the eSerie A TIM

Cisalfa Sport, an Italian distributor of sporting goods, has become an official partner of the Lega Serie A for its esports competition eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian Professional Football League on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 215418
• Published on 22/04/21 at 15:00
©  Tribus
Liverpool FC: Tribus (watchmaker) opposes Super League project and breaks partnership

Tribus, a manufacturer of luxury watches, has broken its partnership with Liverpool FC (Premier League) in the face of the club's initial desire to found the Super League, a new format of European competition originally carried out by 12 of the continent's biggest clubs on 18/04/2021, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 215381
• Published on 22/04/21 at 12:15