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FC Girondins de Bordeaux: Winamax (betting), main shirt sponsor for €1.4m/year (2021-2024)

Winamax, a French sports betting operator, has become the main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 30/07/2021. The bookmaker will pay the Girondins €1.4m per season, according to News Tank Football's information. As…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 225154
• Published on 30/07/21 at 17:20

LaLiga Santander: Allianz (insurance, GER), global partner of FC Barcelona for 2021-2024

Allianz, a German insurance company, has expanded its partnership with FC Barcelona (LaLiga Santander) to become a global partner of the Catalan club for three seasons (2021-2023), announced Barça on 30/07/2021. The agreement also covers Barça's men's B team and the senior women's team (Primera…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225140
• Published on 30/07/21 at 16:25

UEFA: PlayStation (video game console) extends its partnership with the Champions League (2021-2024)

PlayStation, a video game console belonging to Japan's Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with the UEFA Champions League for an additional three seasons (2021-2024), announced UEFA on 30/07/2021. The rights also cover the UEFA Super Cup, Youth…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225133
• Published on 30/07/21 at 15:30

Tokyo 2020: activation plan of Samsung (electronics), TOP partner of the Olympic & Paralympic Games

"As part of this programme developed for athletes by the IOC and Samsung, limited Olympic Edition Galaxy phones are distributed to all competing athletes, helping them enhance their Games-time experience, while enabling them to stay connected with family and friends, and capture and share their…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 225086
• Published on 30/07/21 at 14:30

Tokyo 2020: IOC partner Airbnb (accommodation) offers fans online experiences with athletes

Airbnb, an accommodation rental service, has activated its partnership with the IOC during the Tokyo 2020 Olympic and Paralympic Games through the "Tokyo Together" programme, which offers fans more than 200 unique online experiences involving Olympic and Paralympic "hosts" from 30 countries…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224947
• Published on 29/07/21 at 14:00

Tokyo 2020: Coca-Cola's activation programme promoting diversity and inclusion

The Coca-Cola Company proposed a series of initiatives to promote diversity and inclusion at the opening ceremony of the Tokyo 2020 Summer Olympic Games on 24/07/2021. Coca-Cola, a partner of the Olympic Movement since the 1928 Amsterdam Games, "selected a diverse group of placard bearers to…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 224914
• Published on 29/07/21 at 12:30

esports: Fosun Sports (CHN) forges a partnership between its two teams, Wolves and Evil Geniuses

Wolverhampton Wanderers FC (Premier League), will become a partner of the American club Evil Geniuses from 2021, according to the two entities on 28/07/2021. "Evil Geniuses will be the first esports team with a physical presence in North America, Europe and Asia-Pacific," said the esports…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 224949
• Published on 29/07/21 at 10:20

F1: Lewis Hamilton and the Mercedes team launch CSR initiative dedicated to diversity and inclusion

The Mercedes-AMG Petronas F1 Team and its driver Lewis Hamilton (GBR) have launched Ignite, "a joint charitable initiative to support greater diversity and inclusion in motorsport," announced the German group Daimler AG, the team's shareholder, on 27/07/2021. "The focus of effort for the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 224878
• Published on 28/07/21 at 17:40

Agencies: US investment firm HIG Capital now owns 100% of Sportfive (formerly Lagardère Sports)

The American investment firm H.I.G. Capital has acquired the 24.9% of Sportfive's capital that it did not already own, according to the sports marketing agency on 26/07/2021. Lagardère Sports and Entertainment has reverted to Sportfive, following the sale of the business by the Lagardère group…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication
• Article # 224906
• Published on 28/07/21 at 17:00

Serie A TIM: Banca Ifis (bank), main shirt sponsor of UC Sampdoria for 2021-22

Banca Ifis, a Genoese bank, has extended its partnership with UC Sampdoria (Serie A TIM) to become the club's main shirt sponsor for the 2021-22 season, announced the Italian club on 27/07/2021. The agreement also covers the Sampadoria's women's team, which will play in Serie A TIMvision for the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224852
• Published on 28/07/21 at 14:40