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©  Aston Martin Cognizant F1 Team
Formula 1: TikTok, official content creator partner of Aston Martin Cognizant F1 Team

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official content creation partner of the Aston Martin Cognizant F1 Team, announced the British team on 15/07/2021. The video-sharing platform has the status of global partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 223834
• Published on 16/07/21 at 15:00
©  FC Inter Milan
Serie A TIM: Lenovo (electronics), back shirt sponsor of FC Inter Milan from 2021-22

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended its partnership with FC Inter Milan (Serie A TIM) and will become its shirt back sponsor from the 2021-22 season, announced the club on 13/07/2021. The Chinese brand replaces Driver, a brand of the Italian tyre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223698
• Published on 15/07/21 at 14:20
©  Visibrain
Euro 2020: TikTok and Booking.com, the most influential sponsors on social networks (Visibrain)

The Chinese social network TikTok and Dutch digital hotel booking platform Booking.com are the most influential Euro 2020 sponsors on Twitter and Instagram respectively, according to Visibrain, a social media monitoring and analysis service, which published a study on the online visibility of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 223596
• Published on 15/07/21 at 11:00
News Tank Football: Bastille Day, a national holiday in France on Wednesday 14/07/2021

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Clubs, …
• Article # 223609
• Published on 13/07/21 at 17:50
©  FC Nantes
Ligue 1 Uber Eats: Groupe AFD (plumbing), pocket sponsor of FC Nantes for the 2021-22 season

Groupe AFD, a French water damage management company, has extended its partnership with FC Nantes (Ligue 1 Uber Eats) and become an official partner and pocket sponsor for the 2021-22 season, announced the club on 13/07/2021. Groupe AFD has the status of official partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223583
• Published on 13/07/21 at 17:30
©  Wojo
PSG: Wojo (Accor) to turn Parc des Princes into a temporary co-working space from 06 to 09/09/2021

The Parc des Princes, home of Paris Saint-Germain (Ligue 1 Uber Eats) will be renovated into a temporary co-working space from 06 to 09/09/2021, announced Wojo, a subsidiary of the Accor group (and Bouygues Immobilier, 50/50) dedicated to offices and flexible working spaces, on 08/07/2021. "For…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 223522
• Published on 13/07/21 at 12:20
©  EA Sports
Video games: Kylian Mbappé (Paris Saint-Germain, FRA) on the cover of EA Sports' FIFA 22

Kylian Mbappé, French international player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 22 video game, announced the American publisher EA Sports on 11/07/2021. The game will be available for pre-order from 01/10/2021. The 2018 World Cup winner was…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital, …
• Article # 223439
• Published on 12/07/21 at 16:25
©  Puma
Exclusive Puma France: "Our new headquarters is a mark of our vision and ambitions" (Richard Teyssier)

Puma France, a subsidiary of the German equipment manufacturer, inaugurated its new national headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 01/07/2021. "This new headquarters is a mark of our vision and our ambitions," said Richard…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 223394
• Published on 12/07/21 at 15:55
©  Newcastle United FC
Premier League: Kayak (travel comparison site), sleeve sponsor of Newcastle United FC for 2021-22

Kayak, an American travel price comparison service, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for the 2021-22 season, announced the club on 09/07/2021. Kayak has the status of main partner, the first level in Newcastle United FC's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223429
• Published on 12/07/21 at 15:00
©  FCGB
FC Girondins de Bordeaux: 2 charities to feature on shirts for the club's first friendly matches

FC Girondins de Bordeaux (Ligue 1 Uber Eats) will play its first friendly matches (see programme below) in shirts bearing the logos of the Toutes à l'Abri association (a shelter for women and children) and the Marie Curry catering company, two charitable structures focused on the social and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 223395
• Published on 12/07/21 at 13:20