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©  D.R.
MMA: Crypto.com (cryptocurrency), major partner of the UFC for $175m over 10 years (2021-2030)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become the first official "cryptocurrency platform partner" of the Ultimate Fighting Championship (UFC, an American mixed martial arts organisation) from 2021, announced the platform on 06/07/2021. The deal will be worth $175m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 223351
• Published on 12/07/21 at 11:40
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 223322
• Published on 09/07/21 at 18:46
©  AS Monaco FC
Ligue 1 Uber Eats: AYX (betting), regional partner of AS Monaco in Asia for 2021-2023

AYX, a Chinese sports betting operator and entertainment platform, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Asia for two seasons (2021-2023), announced the club on 09/07/2021. AYX has the status of regional partner, the fourth level in the Monegasque club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 223278
• Published on 09/07/21 at 16:00
©  Norwich City FC
Premier League: JD Sports (sporting goods) sleeve sponsor of Norwich City FC for 2021-22

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Norwich City FC (Premier League) for the 2021-22 season, according to the 2020-21 Sky Bet Championship winners, on 08/07/2021. JD Sports has the status of a principal partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 223168
• Published on 09/07/21 at 13:00
©  SFL
Switzerland: Dieci (catering), title sponsor of the "dieci Challenge League" (D2) for 2021-2023

Dieci AG, a catering company based in Rapperswil-Jona (Switzerland), has become a partner of the Swiss Football League and obtained the naming rights to the men's second division for two seasons (2021-2023), announced the Swiss League on 06/07/2021. The division will now be known as the "dieci…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 223102
• Published on 08/07/21 at 14:20
©  AS Roma
Serie A TIM: Sara Assicurazioni (car insurance), premium partner of AS Roma for 2021-22

Sara Assicurazioni, an Italian group specialised in car insurance, has become a premium partner of AS Roma (Serie A TIM) for the 2021-22 season, announced the club on 07/07/2021. As part of the agreement, Sara Assicurazioni, also becomes AS Roma's official insurance partner. Sara Assicurazioni…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 223109
• Published on 08/07/21 at 12:20
©  Sportfive
Ligue 1 Uber Eats: Smart Good Things (beverages), sleeve sponsor of AS Saint-Étienne for 2021-22

Smart Good Things, a French company specialised in environmentally friendly beverages, has become an official partner (second level) of AS Saint-Étienne (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 07/07/2021. The agreement was negotiated by Sportfive, the French club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 223049
• Published on 08/07/21 at 11:00
©  Norwich City FC
Premier League: Gasway Services (heating) renews as regional partner of Norwich City FC

Gasway Services, an English heating company, has renewed as a regional partner of Norwich City FC (Premier League) for the 2021-22 season, announced the promoted club on 06/07/2021. The Norwich-based company continues to benefit from the status of regional partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223045
• Published on 08/07/21 at 10:20
©  Udinese Calcio
Serie A TIM: Bluenergy Group renews as back shirt sponsor of Udinese Calcio for 2021-22

Bluenergy, an Italian gas and electricity supplier, has extended as a partner and back shirt sponsor of Udinese Calcio (Serie A TIM) for 2021-22, according to the club on 05/07/2021. Bluenergy, headquartered in Udine (ITA), will continue to benefit from the status of "back shirt sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 222974
• Published on 07/07/21 at 13:30
©  FC Barcelona
Dembélé/Griezmann video: "not acceptable" according to Rakuten, Konami ends contract with Griezmann

"As a sponsor and tour operator for the club, I regret the racist remarks made by some Barca players. Rakuten supported and patronized FC Barcelona's philosophy, such actions are not acceptable under any circumstances. We will express our protest to the club officially, and get to know their point…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 222956
• Published on 07/07/21 at 11:30