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©  Atlético Madrid
LaLiga Santander: Capital Energy, training shirt sponsor of Club Atlético de Madrid (2021-2024)

Capital Energy, a Madrid-based renewable energy company, has become an official partner and training shirt sponsor of Club Atlético de Madrid's (LaLiga Santander) senior men's and academy teams for three seasons (2021-2024), announced the Spanish club on 06/07/2021. The agreement covers all of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222907
• Published on 06/07/21 at 17:40
©  VfL Bochum
VfL Bochum: stadium naming partner Vonovia (real estate) becomes main shirt sponsor

German real estate company Vonovia SE (formerly named Deutsche Annington) has extended its partnership with VfL Bochum and become the German club's main shirt sponsor for "at least the next two seasons (2021-2023), regardless of the league," announced the club, promoted to the Bundesliga for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 222805
• Published on 06/07/21 at 12:20
©  SL Benfica
Portugal: EA Sports (video games) renews as an official partner of SL Benfica

EA Sports, an American video game publisher from the Electronic Arts group, has renewed as an official partner of SL Benfica (Liga Portugal Bwin), announced to the club on 03/07/2021. The duration of the renewed partnership has not yet been communicated by the club. "It is natural that two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222745
• Published on 05/07/21 at 17:55
©  As Rome
Serie A TIM: Hyundai (car manufacturer) renews as back shirt sponsor of AS Roma for 2021-22

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has extended as a partner and back shirt sponsor of AS Roma (Serie A TIM) for the 2021-22 season, announced the club on 05/07/2021. Hyundai continues to have the status of global partner, the first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222739
• Published on 05/07/21 at 16:20
©  Bayer Leverkusen
Bundesliga: IQONIQ (social media), sleeve sponsor of Bayer 04 Leverkusen for 2021-2024

IQONIQ, a social media and fan engagement platform that focuses on the world of sports and entertainment, has become a sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for three seasons (2021-2024), announced the club on 02/07/2021. IQONIQ benefits from the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 222717
• Published on 05/07/21 at 15:40
©  Udinese Calcio
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2021-22

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) ham from the Friuli (ITA) region, has extended as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2021-22 season, announced the club on 01/07/2021. Prosciutto di San Daniele became Udinese Calcio's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222652
• Published on 05/07/21 at 14:20
©  RC Lens
Ligue 1 Uber Eats: Winamax (sports betting), back shirt sponsor of RC Lens for 2021-2024

Winamax, a French sports betting operator, has become a major partner (first level) and back shirt sponsor (lower section) of RC Lens (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the French club on 02/07/2021. The agreement was negotiated by Sportfive, RC Lens' marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 222696
• Published on 05/07/21 at 12:20
©  Bayer Leverkusen
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222606
• Published on 02/07/21 at 16:50
©  Newcastle United FC
Premier League: Newcastle United FC becomes the second English club to be equipped by Castore

British brand Castore has become the equipment supplier of Newcastle United FC (Premier League) from 2021-22 and for several seasons, announced the club on 02/07/2021. The deal is reported to be worth £5m per season (€5.8m/season). This marks Castore's second Premier League partnership in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222581
• Published on 02/07/21 at 15:40
©  OL
Ligue 1 Uber Eats: Boulanger, official partner of Olympique Lyonnais for 2 seasons (2021-2023)

Boulanger, a French retailer specialising in leisure, multimedia and household appliances, has become a partner of Olympique Lyonnais (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 02/07/2021. The agreement was negotiated by the marketing agency Sportfive. The French…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222560
• Published on 02/07/21 at 13:20