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©  Tottenham Hotspur
Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021. Kumho Tyre, the London club's tyre partner since 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224696
• Published on 26/07/21 at 17:00
©  McLaren
esports: Formula 1 team McLaren opens its first dedicated studio at its headquarters in Woking (ENG)

McLaren Racing has launched the "McLaren Shadow Studio", the first dedicated studio for the British Formula 1 team's esports team, on 22/07/201. "The McLaren Shadow Studio marks McLaren's commitment to esports and gaming as it continues to give greater access and develop its competitive presence…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, esport - gaming
• Article # 224663
• Published on 26/07/21 at 13:30
©  Geekvape
Paris Saint-Germain: Geekvape (CHN), first electronic cigarette brand to partner with a Ligue 1 club

Geekvape Technology, a Chinese company specialised in electronic cigarettes, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, announced the club on 23/07/2021. Geekvape, a company founded in 2015, has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224636
• Published on 26/07/21 at 12:20
©  Manchester United (manutd.com)
Manchester United FC: Renewable Energy Group, global partner for environmental sustainability

Renewable Energy Group, a US-based biodiesel production company has become a global partner of Manchester United FC (Premier League) "to tackle climate change and create a cleaner world," announced the club on 22/07/2021. As part of the agreement, "the club and Renewable Energy Group will work…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 224564
• Published on 26/07/21 at 10:20
©  Geekvape
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 224565
• Published on 23/07/21 at 16:50
©  Bridgestone
Tokyo 2020: Bridgestone (tyres) activates partnership as TOP Partner of the IOC and IPC

Bridgestone is contributing to the mobility of the IOC and International Paralympic Committee (IPC) vehicle fleets at the Tokyo 2020 Olympic and Paralympic Games "by providing high-performing tyres and tire services for approximately 3,000 vehicles, including cars, competition support vehicles…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 224541
• Published on 23/07/21 at 16:00
©  Watford FC
Premier League: Stake (betting), main shirt sponsor of Watford FC from 2021-22

Stake, a Curaçao-based sports betting operator, has become a principal partner and main shirt sponsor of Watford FC (Premier League) from 2021-22 as part of a "multi-year partnership," announced the club on 22/07/2021. "To commemorate the beginning of the partnership, Stake will be running…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224374
• Published on 22/07/21 at 15:00
©  FC Inter Milan
FC Inter Milan: Socios.com to display club's fan token as main shirt sponsor in 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a global partner (first level) and main shirt sponsor of FC Inter Milan (Serie A TIM ), announced the club on 21/07/2021. "The club will mark the start of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224340
• Published on 22/07/21 at 11:00
©  Leeds United FC
Premier League: Boxt (e-commerce) succeeds JD Sports as sleeve sponsor of Leeds United for 2021-22

Boxt, a British e-commerce platform specialised in heating systems, has become a major partner (first level) and sleeve sponsor of Leeds United FC (Premier League) for the 2021-22 season, announced the English club on 21/07/2021.  Boxt succeeds the sporting goods distributor JD Sports, sleeve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 224264
• Published on 21/07/21 at 17:20
©  CIO
Tokyo 2020: National & Worldwide Olympic Top Partners finance 56% of Organising Committee's budget

The fifth and final version of the Tokyo 2020 Organising Committee's budget, unveiled on 22/12/2020, shows ¥721bn (€5.7bn) of expenditure for the Organising Committee, financed to the tune of ¥406bn (56%) by sponsorship programmes. The Opening Ceremony of the Tokyo 2020 Summer Olympics, which…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224262
• Published on 21/07/21 at 15:50