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Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 213862
• Published on 08/04/21 at 09:40

Spain: Banco Santander extends as title sponsor of LaLiga's championships until 2022-23

Banco Santander, title sponsor (first level) of LaLiga's professional football championships, has extended its agreement for two additional seasons (2021-22 and 2022-23), plus an optional season (2023-24), announced the League and the Spanish banking group on 07/04/2021. In 2020-21, the total…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 213872
• Published on 07/04/21 at 17:20

Serie A TIM: Acqua S.Bernardo (water), official partner of FC Inter Milan until 2021-22

Acqua S.Bernardo, a mineral water brand from the Italian group Montecristo, has become the official water partner of FC Inter Milan (Serie A TIM) for the remainder of 2020-21 and the 2021-22 season, announced the Italian club on 06/04/2021. Acqua S.Bernardo benefits the status of official…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213738
• Published on 07/04/21 at 14:00

1. FC Köln: Hummel to succeed Uhlsport as equipment supplier from 2022-2027 for €4m per season

Hummel, is to become the official equipment supplier of 1. FC Köln (Bundesliga) for five seasons from 2022-23 until the end of the 2026-27 season, announced the Danish equipment manufacturer on 02/04/2021. The agreement was negotiated by Infront, the club's marketing agency. The deal is…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 213786
• Published on 07/04/21 at 11:40

The strategies of investment firms, very active in sport in times of crisis

The Luxembourg investment firm CVC Capital Partners has agreed to invest up to £365m (€426m) to acquire one-seventh (14.3%) of Six Nations Rugby, the organising body of the Six Nations tournament, on 11/03/2021. The deal confirms the growing appeal of sports properties to investment firms…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 212971
• Published on 07/04/21 at 09:40

Premier League: My.Games (mobile games), partner of Everton FC for the remainder of 2020-21

My.Games, a video game publisher from the Russian group Mail.ru (internet), has become an official supplier of Everton FC (Premier League) for the end of the 2020-21 season, announced the Merseyside club on 06/04/2021. My.Games is now the "official mobile games partner" of Everton FC, and has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 213717
• Published on 06/04/21 at 16:25

Bundesliga: Motorola Deutschland (mobile devices), official partner of RB Leipzig from 2020-21

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has become an official partner of RB Leipzig (Bundesliga) from 2020-21, announced the club on 03/04/2021. Motorola has the status of an official partner, the second level in RB…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 213649
• Published on 06/04/21 at 12:10

LaLiga Santander: AliExpress (e-commerce), back shirt sponsor of Sevilla FC in 2020-21

AliExpress, an e-commerce platform belonging to Alibaba Group (CHN), has become a partner and back shirt sponsor of Sevilla FC (LaLiga Santander) for the end of the 2020-21 season, announced the Spanish club on 02/04/2021. AliExpress has been given the status of global partner, the second…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213514
• Published on 02/04/21 at 16:00

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 213498
• Published on 02/04/21 at 15:19

Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (April 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 213471
• Published on 02/04/21 at 13:30