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©  Manchester United FC
Manchester United Foundation: 4,500 kit items donated by adidas to distribute to school kids

adidas, the official equipment supplier of Manchester United FC (Premier League), has donated 4,500 kit items to the club's Foundation, which will then distribute them to 63 partner schools and colleges, announced the English club on 29/03/2021. "The donation, which included a variety of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 213123
• Published on 31/03/21 at 09:40
©  EFL
EFL: a £117.5m funding package from MetLife Investment Management for Sky Bet Championship clubs

"The EFL has today agreed a new £117.5m funding package from MetLife Investment Management, the institutional asset management business of MetLife Inc., to support Sky Bet Championship clubs in meeting PAYE (Pay As You Earn) liabilities," announced the English Football League on 29/03/2021. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Finance, …
• Article # 213071
• Published on 30/03/21 at 17:50
©  Sky Italia
Serie A TV rights: new call for tenders for the unallocated lot, Sky's offer (€87.5m/year) refused

Lega Serie A is preparing a new call for tenders for Lot 2 (non-exclusive rights to 3 games per matchday) of the domestic broadcasting rights to the Serie A TIM over the 2021-2024 cycle, following the non-allocation of the lot to the pay-TV operator Sky Italia, on 29/03/2021. Sky Italia offered…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 213033
• Published on 30/03/21 at 17:20
©  D.R.
Serie A TIM: FC Inter Milan unveils a new visual identity and logo

FC Inter Milan (Serie A TIM) has unveiled a new visual identity that "extols the club's founding values and reinforces its bond with the city of Milan (Lombardy, ITA)" as well as a new logo that will be used from the 2021-22 season, announced the club on 30/03/2021. "Inter has moved to revamp…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Agencies, …
• Article # 213085
• Published on 30/03/21 at 16:30
©  Mercedes-AMG Petronas F1 Team / Formula E Mercedes-EQ
Formula 1/Formula E: TeamViewer (software), partner of the Mercedes teams from 2021

TeamViewer GmbH, a German company specialised in remote computer management software, has become a partner of Mercedes-AMG Petronas F1 Team (Formula 1) and Formula E Mercedes-EQ (Formula E) for five seasons (2021-2025), announced the stable on 30/03/2021. "TeamViewer will provide the teams…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 213093
• Published on 30/03/21 at 15:59
©  Eleven
Media: British group Eleven to acquire American company Team Whistle (media & entertainment)

Eleven is to acquire the US sports media and entertainment company Team Whistle, according to the British media group on 29/03/2021. Founded in 2014, Team Whistle (which includes the companies Whistle, New Form, Vertical Networks and Tiny Horse) offers scripted, unscripted and interactive…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 213086
• Published on 30/03/21 at 15:21
©  LFP
LFP: eLigue 1 Tour, the League's first international esports competition to be played in 6 countries

The Ligue de Football Professionnel has launched its first international esports competition, the eLigue 1 Tour, with qualifying rounds played in six countries between January and March 2021, announced the French League on 30/03/2021. The competition is played on the FIFA 21 video game (published…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, esport - gaming
• Article # 213040
• Published on 30/03/21 at 14:00
Lega Serie A deal "a tipping point in the migration of sports consumption from pay-TV to OTT" (DAZN)

The Lega Serie A agreement "is one of the largest sports streaming deals in history and is a seminal tipping point in the migration of sports consumption from linear pay-TV to OTT," said the UK based OTT sports platform on 26/03/2021. Lega Serie A awarded the 2021-2024 broadcasting rights to…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213000
• Published on 30/03/21 at 12:49
©  Riot Games
Riot Games/LEC: Erste Group (AUT) and Sparkassen (GER), partners of the 2021 Spring Split

Erste Group Bank, an Austrian banking group, has extended its partnership with Riot Games and become a main partner of the LEC Spring Split 2021, according to the US video game publisher on 26/03/2021. As part of the agreement with Erste Group Bank, Sparkassen, the group's German savings bank…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 213004
• Published on 30/03/21 at 12:09
©  Betway
USA: Betway (betting), partner of seven franchises (NBA and NHL) and the Miami Open (tennis)

Betway has signed its first sponsorship contracts with American sports franchises, with five NBA teams and two others from the NHL, according to the sports betting operator based in Guernsey and Malta on 24 and 25/03/2021. Betway's logo will be displayed on the basketball courts and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 212646
• Published on 30/03/21 at 11:30