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©  Villarreal CF
LaLiga Santander: Villarreal CF to open an academy in Houston (Texas), the club's 7th in the USA

Villarreal CF (LaLiga Santander) are to open an academy in Houston, Texas, their 7th in the United States, announced the Spanish club on 26/03/2021. "Villarreal Houston Academy will be aimed at boys and girls under 12 who want to learn about football under the Yellow Submarine's (nickname of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 212865
• Published on 29/03/21 at 13:00
©  D.R.
Bundesliga: Viessmann (heating systems) extends as a partner of Bayern Munich for Southeast Asia

Viessmann, a German manufacturer of heating, cooling and industrial systems, has extended its role as a regional partner of FC Bayern Munich (Bundesliga) for Southeast Asia from 2020-21, announced the club on 26/03/2021. The German group has been a partner of Bayern Munich since 2018-19 as part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 212864
• Published on 29/03/21 at 12:15
©  RFEF
Spain: new women's football league in 2021-22 to accelerate its professionalisation

The path towards the professionalisation of women's football in Spain will take a new step forward with the birth of a new league named "Liga Ellas" ("Ellas" means "they" in female, in Spanish) from the 2020-21 season, according to Irene Lozano, president of the High Council for Sports (Consejo…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 212808
• Published on 29/03/21 at 11:28
©  Juventus FC
Serie A TIM: Juventus, first European club to open a store on Chinese e-commerce platform Dewu

Juventus FC (Serie A TIM) has opened an official store on the Chinese e-commerce application Dewu, and thus becomes "the first European football club to enter the platform," announced the Italian club on 26/03/2021. "The store will provide an easy and convenient place for Chinese fans to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 212849
• Published on 29/03/21 at 10:10
©  D.R.
Covid-19/European Union: "Commitment to promote sport's contribution to health and well-being"

"We, Ministers responsible for sport, reiterate our commitment to promote the role and value of sport and physical activity in terms of its contribution to the physical and mental health and well-being of citizens and in terms of prevention of chronic and infectious diseases, especially in crisis…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 212692
• Published on 29/03/21 at 09:40
©  LFP
LFP: 2021-22 competition general calendar validated by the FFF executive committee

The FFF executive committee has validated the general competition calendar for the 2021-22 season. The LFP board adopted the dates of the season for Ligue 1 Uber Eats and Ligue 2 BKT at its meeting on 11/03/2021, according to the Ligue de Football Professionnel on 24/03/2021. In the Ligue 1…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Stadiums
• Article # 212647
• Published on 26/03/21 at 17:30
Serie A: TV rights in Italy awarded to DAZN for €840m per season, possible appeal by Sky

The Lega Serie A has awarded the Serie A TIM broadcasting rights (7 out of 10 matches on an exclusive basis, and the other 3 on a non-exclusive basis) in Italy, for the 2021-2024 cycle, to the OTT platform DAZN, at its general assembly, on 26/03/2021. 16 of the 20 Serie A TIM clubs voted in…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 212810
• Published on 26/03/21 at 16:55
©  Formula One Group
Formula 1: international broadcasters for the 2021 season (Canal+, Sky, DAZN, ESPN...)

The pay and free TV groups Canal+ (France), Sky (UK), Sky Italia (Italy), Sky Deutschland (Germany), OTT platform DAZN (Spain), the pay TV bouquet ESPN (USA), Chinese groups Tencent (internet) and CCTV (public broadcasting) are among the international broadcasters of the 2021 Formula 1 World…
Domain(s): Media
• Category(ies): Agencies
• Article # 212693
• Published on 26/03/21 at 16:29
©  Ian Wallman, via Guild Esports
esports: Subway (fastfood) partner of Guild Esports, a company co-owned by David Beckham

Subway, an American fast food chain, has become the first major partner of Guild Esports for two seasons (2021-2022), announced the English organisation, owned by Blue Star Capital, on 25/03/2021. Guild Esports, a start-up launched in June 2020 and listed on the London Stock Exchange (LSE) since…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 212786
• Published on 26/03/21 at 15:39
©  Eredivisie
Netherlands: KPN (telecoms) title sponsor of the 2021 eDivisie, the Eredivisie's esports competition

KPN, a Dutch telecommunications operator, has extended its partnership with the Eredivisie and become the title sponsor of the body's esports competition, the "KPN eDivisie", for the 2021 season, which starts on 30/03/2021, announced the Dutch league on 26/03/2021. KPN, main partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 212760
• Published on 26/03/21 at 15:09