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©  D.R.
Spain: LaLiga partners with the Rafa Nadal Academy (tennis) to develop joint events and projects

LaLiga and the Rafa Nadal Academy (RNA) by Movistar (Telefonica Group), a tennis academy founded by the Spanish professional player Rafael Nadal, have entered a three-year partnership "which will include joint events, educational projects and an international strategy, to share experience and…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums
• Article # 212395
• Published on 24/03/21 at 09:50
©  Miami Dolphins / Open Miami
Tennis/Covid-19: Miami Open installs "cabanas", a premium offer outside the courts

The Miami Open (Florida, USA) is adapting its hospitality service in response to the Covid-19 pandemic and is offering "cabanas" (huts) outside the courts so that the public can follow the matches on-site, via a big screen, throughout the event which runs from 22/03 to 04/04/2021. Although the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 212347
• Published on 23/03/21 at 17:29
©  Bruin Sports Capital x TGI Sport
Bruin Sports Capital becomes a co-owner of TGI Sport (technology, media and marketing)

Bruin Sports Capital (Bruin) has entered into an agreement with Quadrant Private Equity to become a co-owner of TGI Sport (TGI), a multi-discipline sports infrastructure, technology and media rights company specialised in sports, according to the US investment fund on 22/03/2021. "The deal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 212325
• Published on 23/03/21 at 16:49
©  Ingo Cordes / SAP
Exclusive SAP: "If a decision maker sees how our software is used in sports, it can benefit them" (L. Lamade)

"If a decision maker sees how our software is used in sports, they can find the benefits for their own organisation. For instance, if SAP can track players on the football pitch or boats, it could track a customer in a store and provide insights of their habits to a retailer," said Lars Lamade…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners, …
• Article # 211930
• Published on 23/03/21 at 16:04
©  Socios.com
Premier League: Manchester City launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of Manchester City FC (Premier League) from 2020-21, announced the club on 19/03/2021. Socios.com has been granted the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212284
• Published on 23/03/21 at 15:20
©  FIFA
FIFA: Kenny Jean-Marie (FRA) appointed as chief member associations officer

Kenny Jean-Marie has been appointed as FIFA's chief member associations officer, announced the body on 22/03/2021. The Frenchman joined FIFA in 2020 as director of member associations services, with the task of overseeing all services provided to FIFA's 211 national member associations to…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 212302
• Published on 23/03/21 at 14:30
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.19 million viewers in Spain for Matchday 28

The 10 games on Matchday 28 of the 2020-21 LaLiga Santander season, played behind closed doors from 19 to 21/03/2021, posted a cumulative audience of 4.197 million viewers in Spain (3.482 million on the Movistar LaLiga pay-TV channels and 715,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 212285
• Published on 23/03/21 at 13:30
©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.8 million viewers for Matchday 26 on Sky Deutschland

Seven of the nine games on Matchday 26 of the 2020-21 Bundesliga season, played from 19 to 21/03/2021, posted a cumulative audience of 3.821 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 212301
• Published on 23/03/21 at 12:45
©  OM
Ligue 1 Uber Eats: Olympique de Marseille launches new collaborative project with supporters' groups

"Olympique de Marseille (Ligue 1 Uber Eats) and the fan associations recognized by the club (CAOM, CU 84, Dodger's, Fanatics, MTP, Winners, Handifan Club) announce the new collaborative project aimed at restoring the supporters' position at the heart of OM," said the club on 19/03/2021. "The…
Domain(s): Clubs
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 212256
• Published on 23/03/21 at 12:00
©  D.R.
Barclays FA Women's Super League: Sky Sports and BBC acquire UK TV rights (2021-2024)

The British public broadcaster BBC and the British pay-TV operator Sky (Sky Sports pay-TV package) have acquired the UK broadcasting rights to the Barclays FA Women's Super League (WSL) for the 2021-2024 cycle, announced The FA on 22/03/2021. • Sky replaces the UK pay-TV provider BT Sport as…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 212237
• Published on 23/03/21 at 11:24