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©  Miami-Dade
NBA: FTX (cryptocurrency), title sponsor of the Miami Heat Arena for $135m over 2022-2040

FTX, a Hong Kong-based cryptocurrency trading platform, has signed a partnership agreement with Miami-Dade County (Florida, USA) to become the new title sponsor of the Miami Heat Arena (19,600 capacity) for the 2022-2040 period, announced the body on 23/03/2021. From 2022, the venue will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 212499
• Published on 24/03/21 at 17:24
©  OneFootball
OneFootball: DFB, Borussia Dortmund and Tottenham Hotspur become shareholders of the platform

The German Football Association (DFB), Borussia Dortmund (Bundesliga) and Tottenham Hotspur FC (Premier League) have become shareholders of OneFootball, announced the German-based football media platform on 24/03/2021. They join 10 other clubs who have been minority shareholders since…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 212498
• Published on 24/03/21 at 16:50
©  Liverpool FC
Premier League: Liverpool FC opens new store in Bangkok, the club's fifth in Thailand

Liverpool FC (Premier League) is opening a new store in Bangkok, its second in the Thai capital and fifth in total in the Southeast Asian country, announced the club on 18/03/2021. The new Liverpool FC outlet is located in the Siam Square shopping centre in central Bangkok. The club set up its…
Domain(s): Clubs
• Category(ies): Merchandising - Licensing
• Article # 212495
• Published on 24/03/21 at 16:15
©  D.R.
Video games: Neymar Jr. becomes the first athlete to have their own avatar on Fortnite

Epic Games, a US video game publisher, has entered into a licensing agreement with Neymar da Silva Santos Júnior to make the Brazilian player a playable character in the video game Fortnite, according to the Paris Saint-Germain (Ligue 1 Uber Eats) player via his Instagram account on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 212480
• Published on 24/03/21 at 15:20
Tokyo 2020: connected bracelets will send "pulses of support" to New Zealand athletes

ANZ (Australia and New Zealand Banking Group Limited) will activate its partnership with the New Zealand Olympic and Paralympic team, offering athletes the opportunity to wear an "ANZ Support Band" a connected wristband that will allow them to receive vibrations transmitted remotely by fans as a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 212286
• Published on 24/03/21 at 14:10
©  Hertha BSC
Bundesliga: Hertha BSC launches its own OTT platform (HerthaTV) and a new website

Hertha BSC (Bundesliga) has launched its own OTT platform "HerthaTV" and a new website "to provide all fans around the world with an emotional, attractive and forward-thinking digital experience, as well as underlining the club’s role as a digital forerunner," announced the Berlin club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 212430
• Published on 24/03/21 at 13:20
©  RFEF
RFEF: new logo and new visual identity for the Spanish Football Federation

The Royal Spanish Football Federation has unveiled its new logo and visual identity at an event held at the RFEF headquarters on 23/03/2021. "The development of a new visual identity is one of the milestones of the RFEF's strategic plan for the 2022-2024 period and will allow us to have an…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 212419
• Published on 24/03/21 at 12:29
©  FIGC
FIGC: Panini becomes an official partner of the Italian Football Federation until 2030

Panini, an Italian manufacturer of collectable cards and stickers, has become an official partner of the Federazione Italiana Giuoco Calcio for the senior men's national team until 2030, announced the Italian Football Federation on 23/03/2021. The group based in Modena (Emilia Romagna, ITA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 212417
• Published on 24/03/21 at 11:45
©  OL
Olympique Lyonnais: agreement with Ho Chi Minh City Football Federation extended by 3 years

"Fortified by a first 5-year cycle, Olympique Lyonnais (Ligue 1 Uber Eats) and Ho Chi Minh City Football Federation (Vietnam) have chosen to extend their cooperation for another 3 years, until 31/12/2023," announced the French club on 23/03/2021. "Olympique Lyonnais is pleased to extend its…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility, Stadiums
• Article # 212324
• Published on 24/03/21 at 11:04
©  Lega Serie A
Serie A: "International TV rights will go down. Our biggest problem is beIN" (L. De Siervo)

"It (international TV rights) will definitely go down. A decent amount. Our biggest problem is beIN (Media Group). beIN was worth 50% of our package (2018-2021) and they've decided not to take part in our auction. And they've prohibited all of their friends and intermediaries to make offers for…
Domain(s): Media
• Category(ies): Authorities, Agencies, Essentials Media
• Article # 212359
• Published on 24/03/21 at 10:20