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©  OM
Ligue 1 Uber Eats: Aqualux (swimming pools), regional partner of Olympique de Marseille (2021-2023)

Aqualux - CF Group, an French industrial and family-owned company specialised in swimming pools, has become a "regional partner" of Olympique de Marseille (Ligue 1 Uber Eats) from the end of the 2020-21 season and until the end of 2022-23, announced the club on 29/03/2021. The company based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213010
• Published on 30/03/21 at 10:54
©  BVB/A.Simoes BVB/Stefan Grey Borussia Dortmund GmbH & Co. KGaA
Exclusive "Digital world will never be able to replace reality and real experiences" (C. Cramer, B. Dortmund)

"The current (Covid-19) situation must be of finite extent, even though this end appears not yet foreseeable. It is a painful process, for the fans just as much as for us as a club. To cope with it and to keep in exchange, the digital world certainly helps in some ways. But there's no doubt that…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 212782
• Published on 30/03/21 at 10:15
©  Paris SG
Environment: Paris Saint-Germain joins the UN's "Sports for Climate Action" programme

As the "first French football club to join the 'Sports for Climate Action' programme of the UNFCCC (United Nations Framework Convention on Climate Change), the United Nations agency responsible for climate and the environment, Paris Saint-Germain (Ligue 1 Uber Eats) is making a strong commitment…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 212949
• Published on 30/03/21 at 09:40
©  D.R.
esports: Seat enters the discipline as a major partner of MAD Lions (ESP) on LoL (LEC)

Seat, a Spanish car manufacturer belonging to the Volkswagen Group, has become a major partner and main shirt sponsor of MAD Lions from 2021, announced the Spanish esports organisation, which belongs to the OverActive Media Group (esports and entertainment), on 26/03/2021. The partnership only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 212891
• Published on 29/03/21 at 17:34
©  FIGC
2022 World Cup qualifiers: 6.39 million viewers for Bulgaria - Italy on Rai 1

Bulgaria - Italy (0-2), the Italian national team's second qualifying match for the 2022 World Cup (Group C), drew an average of 6.394 million viewers on the Italian public TV channel RAI 1, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 23.7%, which…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212950
• Published on 29/03/21 at 16:54
©  ECA
ECA: launch of "Be a Changemaker" the body's first women's football strategy (2021-2023)

"Be a Changemaker" is the slogan of ECA's "first ever women's football strategy" for 2021-2023 "which aims to help clubs drive a better tomorrow for women's football through creative actions to deliver lasting positive change," announced the European Club Association on 29/03/2021. "Full scale…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 212887
• Published on 29/03/21 at 16:20
©  DFB
2022 World Cup qualifiers: 6.3 million viewers for Romania - Germany on RTL

Romania - Germany (0-1), the German national team's second qualifying match for the 2022 World Cup, drew an average of 6.349 million viewers on the free and private TV channel RTL, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 19.4% and ranked RTL…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212896
• Published on 29/03/21 at 15:40
©  FFF
2022 World Cup qualifiers: 4.5 million viewers viewers for Kazakhstan - France on TF1

Kazakhstan - France (0-2), the French national team's second qualifying match for the 2022 World Cup (Group D), drew an average of 4.5 million viewers on the French free and private TV channel TF1, on Sunday 28/03/2021 (kick-off at 15:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 212888
• Published on 29/03/21 at 14:54
©  RFEF
2022 World Cup qualifiers: 2.1 million viewers for Georgia - Spain on La1 (TVE)

Georgia - Spain (1-2), the Spanish national team's second qualifying match for the 2022 World Cup (Group B), drew an average of 2.116 million viewers on the Spanish public TV channel La1 (RTVE), on Sunday 28/03/2021 (kick-off at 18:00 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212906
• Published on 29/03/21 at 14:19
©  AS Monaco FC
Ligue 1 Uber Eats: AS Monaco holds its first press conference on the social network ClubHouse

"On Thursday (25/03/2021) AS Monaco FC (Ligue 1 Uber Eats) left back Caio Henrique (BRA) participated in a virtual press conference on a new and innovative format on the new social network ClubHouse," announced the club on 26/03/2021. Launched in California (USA) in March 2020, ClubHouse is an…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 212889
• Published on 29/03/21 at 13:39