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©  Real Madrid CF
Champions League: Real Madrid - Atalanta draws 5.1 million viewers in Italy and 973,000 in Spain

Real Madrid CF (LaLiga Santander) - Atalanta BC (Serie A TIM) the second leg Round of 16 match of the 2020-21 Champions League (3-1, 4-1 over the two matches, Real proceed to the quarterfinals), drew an average of 4.289 million viewers, on the Italian free and private TV channel Canale 5 (Mediaset…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211856
• Published on 18/03/21 at 14:14
Coupe de France: 2.52 million viewers for Paris Saint-Germain - LOSC Lille on France 2

Paris Saint-Germain (Ligue 1 Uber Eats) - LOSC Lille (Ligue 1 Uber Eats) Round of 16 of the 2020-21 Coupe de France (3-0), drew an average of 2.52 million viewers on the French public TV channel France 2, on Wednesday 17/03/2021 (kick-off at 17:45 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Agencies
• Article # 211830
• Published on 18/03/21 at 13:35
©  LaLiga
LaLiga: launch of "LaLiga Camps UK" for youngsters aged 12-17 from July 2022

LaLiga has announced the launch of "LaLiga Camps UK", "an immersive youth football experience for players from around the world aged 12-17," on 16/03/2021. The programme's first training centre will open in Hailsham (Sussex, ENG) in July 2022. "Combining LaLiga's coaching methodology with…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums
• Article # 211787
• Published on 18/03/21 at 12:44
©  D.R.
Sale of the M6 group: 4 to 7 candidates for the takeover, including TF1, Vivendi and Xavier Niel

The Luxembourg-based broadcasting group, RTL Group (a subsidiary of the German media group Bertelsmann), has received between four to seven offers for the sale of French TV and radio group M6 on 10/03/2021, according to various French media reports in recent days. The free-TV group TF1, the…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 211739
• Published on 18/03/21 at 11:59
©  D.R.
AC Milan: Avis (car rentals) extends as a partner and commits to "green and zero-emissions mobility"

Avis Italia, the Italian subsidiary of the American car rentals group Avis Budget, has extended as an official partner (fourth level) of AC Milan from the 2020-21 season, announced the Italian club on 17/03/2021. Avis will continue to display its logo on at the San Siro (78,328 capacity). "AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 211781
• Published on 18/03/21 at 11:20
©  Decathlon
Decathlon: a turnover of €11.4bn (-6%) in 2020, including €3bn in France with Alltricks

Decathlon has posted a turnover of €11.4bn in 2020, a year marked by the Covid pandemic (stores closed for an average of three months), down 6% at constant perimeter compared to 2019 (€12.4bn), according to the French sporting goods design, production and distribution group on 15/03/2021. In…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 211591
• Published on 18/03/21 at 10:39
©  Astralis Group
esports/Astralis: a turnover of €6.9m (+6.3%) 2020, including 66% from sponsorship revenues

Astralis Group posted a turnover of DKK51.5m (€6.9m) for the financial year 2020 (01/01 to 31/12/2020) hit by the Covid-19 pandemic, up 6.3% compared to 2019 (€6.5m) at constant perimeter, announced the Danish esports organisation that was founded in 2016, on 15/03/2021. As since 2017 (when the…
Domain(s): Clubs
• Category(ies): Finance, Sponsors - Partners, esport - gaming
• Article # 211724
• Published on 18/03/21 at 10:09
©  Damien LG / OL
LFP TV rights: "It would be good if before the July holidays everything was done" (J-M Aulas, OL)

The LFP "will be able to start negotiations normally by mutual agreement (for unassigned 2021-2024 TV rights). The deadline is still the month of June. It would be good if before the July holidays, everything is done. I know that the teams of Vincent Labrune and Mathieu Ficot (respectively…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 211740
• Published on 18/03/21 at 09:40
©  MLB
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 211736
• Published on 17/03/21 at 17:19
©  LaLiga
LaLiga: agreement with WAFF to develop women's football in the Middle East extended

LaLiga has extended its collaboration agreement aimed at improving the development of women's football in the Middle East with WAFF (West Asian Football Federation) for three years (2021-2023), announced the Spanish League on 12/03/2021. The collaboration between the two entities began in…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 211738
• Published on 17/03/21 at 16:39