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©  D.R.
SL Benfica: WME Sports put in charge of finding title sponsors for the stadium and youth academy

WME Sports, the sports branch of the WME agency, which is owned by Endeavor, has signed an exclusive commercial partnership with SL Benfica (Liga NOS), in order to conduct the search for title sponsors for two of the club's major facilities: its stadium, the "Estádio do Sport Lisboa e Benfica…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums
• Article # 211574
• Published on 16/03/21 at 16:45
©  AS Roma
Serie A TIM: LeoVegas.News becomes AS Roma's "online infotainment partner" for 2020-2022

LeoVegas.News, a Swedish sports news platform, has become a partner of AS Roma (Serie A TIM) for one and a half seasons (2020-2022), announced the club on 15/03/2021. As part of the agreement LeoVegas will be AS Roma's "online infotainment partner". LeoVegas has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211569
• Published on 16/03/21 at 16:14
©  Synamedia
Piracy: $28bn potentially recoverable by the sports industry (Synamedia/Ampere Analysis)

"With targeted interventions to disrupt pirate streams, and incentives for fans to go legit, an additional $28bn (€23.47bn) in annual revenue could be gained" for the sports industry, according to "Pricing piracy: the value of action" a report (available to download) by the British companies…
Domain(s): Media
• Category(ies): Authorities, Agencies, Finance, …
• Article # 211499
• Published on 16/03/21 at 15:45
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.3 million viewers in Spain for Matchday 27

The 10 games on Matchday 27 of the 2020-21 LaLiga Santander season, played behind closed doors from 12 to 15/03/2021, posted a cumulative audience of 4.397 million viewers in Spain (3.820 million on the Movistar LaLiga pay-TV channels and 577,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211560
• Published on 16/03/21 at 15:00
©  D.R.
2020-21 Bundesliga: a cumulative audience of 4.2 million viewers for Matchday 25 on Sky Deutschland

Seven of the nine games on Matchday 25 of the 2020-21 Bundesliga season, played from 12 to 14/03/2021, posted a cumulative audience of 4.225 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211541
• Published on 16/03/21 at 14:19
©  LFP
2020-21 Ligue 1 Uber Eats: 987,000 viewers for Paris Saint-Germain - FC Nantes on Canal+

Paris Saint-Germain - FC Nantes (1-2), on Matchday 29 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 987,000 viewers, with a peak audience of 1.13 million, on the pay-TV channel Canal+, on Sunday 14/03/2021 (kick-off at 21:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 211356
• Published on 16/03/21 at 13:29
©  D.R.
Serie A TIM: Peter Morgan appointed as AC Milan's marketing and CRM director

Peter Morgan has been appointed as marketing and CRM director at AC Milan (Serie A TIM), announced the Italian club on 15/03/2021. "A passionate football fan, Peter joins AC Milan with 17 years' experience delivering measurable marketing campaigns for leading global brands including Microsoft…
Domain(s): Clubs
• Category(ies): Digital, Legal, Marketing - Communication
• Article # 211543
• Published on 16/03/21 at 12:30
©  World Athletics
Athletics: launch of the "Museum Of World Athletics" a 3D virtual museum

World Athletics has launched the Museum Of World Athletics (MOWA), "the first sports museum to be established solely in the digital world," announced the international governing body on 15/03/2021. It is accessible free of charge, with commentary in English and French, via the official World…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 211501
• Published on 16/03/21 at 12:00
©  FC Bayern
Bayern Munich: youngsters and women's players using the Skills.Lab, a digital indoor training space

Players from the FC Bayern Munich (Bundesliga) youth teams (from U16 upwards), reserve team and women's team (Flyeralarm Frauen-Bundesliga) have been taking part in individual sessions at the "Skills.Lab" since December 2020, a 320m2 indoor and digital space that allows match situations to be…
Domain(s): Clubs
• Category(ies): Digital, Stadiums
• Article # 211498
• Published on 16/03/21 at 11:09
©  FFF
FFF 2019-20 financial report: revenue (€234.7m) down 11.4% compared to 2018-19

"The total income for the 2019-20 financial year amounts to €234.7m, compared to €265.1m (excluding exceptional competitions) the previous season (2018-19). However, this decrease (-11.4%) should be put into perspective: if some commercial revenues could not be generated for lack of activity…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 211353
• Published on 16/03/21 at 10:30