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©  LaLiga
LaLiga: launch of "LaLiga eSpace" an immersive experience with virtual rooms

LaLiga has launched "LaLiga eSpace", an immersive experience available by downloading a dedicated computer application, through which fans will be able to access exclusive content relating to LaLiga and its clubs, announced the Spanish League on 09/03/2021. "Users, through an avatar, will…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 211004
• Published on 11/03/21 at 13:29
©  UEFA
Champions League: 1.3 million viewers for Paris Saint-Germain - FC Barcelona on Movistar

Paris Saint-Germain (Ligue 1 Uber Eats) - FC Barcelona (LaLiga Santander) the second leg Round of 16 match of the 2020-21 Champions League (1-1, 5-2 over the two matches, Paris Saint-Germain proceed to the quarterfinals), drew an average of 1.328 million viewers on the Movistar (Telefonica group…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211033
• Published on 11/03/21 at 12:40
©  SD Eibar
LaLiga Santander: Avia will not renew its partnership with SD Eibar after 2020-21

Avia, a network of petrol stations, will no longer be a partner or main shirt sponsor of SD Eibar (LaLiga Santander) from 2021-22, announced the Spanish club on 10/03/2021. "SD Eibar and Avia have decided by mutual agreement to part ways and terminate the sponsorship contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210949
• Published on 11/03/21 at 11:55
©  CIO
IOC: Thomas Bach (GER) re-elected for a second and final term as president (2021-2025)

Thomas Bach was re-elected as president of the International Olympic Committee at the 137th IOC Session, which was held by video conference on 10/03/2021. The German, the only candidate in the running, received 93 of the 94 votes cast (1 vote against and 4 abstentions). Thomas Bach was elected…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 210985
• Published on 11/03/21 at 11:19
©  AS Roma
Serie A TIM: AS Roma launches "Virtual Walk About" a virtual hospitality service for club partners

AS Roma (Serie A TIM) has launched the "Virtual Walk About", a new hospitality service for its partners, announced the Italian club on 09/03/2021. The "Virtual Walk About" allows "special guests to access restricted areas of the stadium (Stadio Olimpico, Rome, ITA, like the home team dressing…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 210931
• Published on 11/03/21 at 10:45
©  adidas
adidas: turnover down 16% (€19.8bn) and net profit down 78% (€429m) in 2020

adidas Group has posted a turnover of €19.84bn for the financial year 2020 (01/01 to 31/12/2020) hit by the Covid-19 pandemic, down 16% versus 2019 (€23.6bn) at constant perimeter, announced the German equipment manufacturer on 10/03/2021. adidas posted an operating profit of €751m, down 71.7…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 210984
• Published on 11/03/21 at 10:10
©  FC Barcelone
LaLiga Santander: FC Barcelona opens an official account in Russian on the social network Viber

FC Barcelona (LaLiga Santander) has launched a digital community dedicated to its Russian fans on the instant messaging service Viber, owned by the Japanese group Rakuten (internet services, e-commerce, finance and digital content), announced the Catalan club on 09/03/2021. "FC Barcelona has…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 210930
• Published on 11/03/21 at 09:35
©  Liverpool FC
Champions League: head-to-head Liverpool FC - RB Leipzig (Round of 16 second leg, 10/03/2021)

With just over 88 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 10/03/2021), Liverpool FC (Premier League) has nearly 43 times as many as RB Leipzig (Bundesliga), who total just over 2 million, as the two teams prepare to face each otherin the second leg of their…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 210954
• Published on 10/03/21 at 17:44
©  Premier League
Premier League: Infront extends free-to-air TV rights in sub-Saharan Africa (2022-2025)

The French subsidiary of the Swiss media rights and marketing agency Infront has extended its contract with the Premier League for the marketing of the English league's free-to-air broadcasting rights in sub-Saharan Africa over the 2022-2025 cycle, on 09/03/2021. Infront is already marketing these…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 210953
• Published on 10/03/21 at 17:09
Germany: sublicense agreements between ARD/ZDF and Deustche Telekom (Euro 2020+2024, 2022 World Cup)

The German telecommunications operator Deutsche Telekom and the German public broadcasting groups ARD and ZDF (via their agency SportA) have announced the signing of several sublicensing agreements for the broadcasting in Germany of Euro 2020 (postponed to 2021), the 2022 World Cup and Euro 2024…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 210929
• Published on 10/03/21 at 16:40