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Bundesliga International: 30 investment firms interested in investing in the DFL subsidiary (press)

30 investment firms are interested in acquiring a minority stake in Bundesliga International, a subsidiary of the DFL in charge of the commercial rights (audiovisual, sponsoring, marketing, digital) of the Bundesliga and the 2.Bundesliga internationally, according to Bloomberg, an American media…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 209682
• Published on 26/02/21 at 13:28
©  Real Madrid FC
Champions League: Atalanta - Real Madrid draws 1.3 million viewers in Italy and 1 million in Spain

Atalanta BC (Serie A TIM) - Real Madrid CF (LaLiga Santander) the first leg of their 2020-21 Champions League Round of 16 match (0-1), drew an average of 1.356 million viewers, on the Italian pay-TV channel Sky Sport (Sky Italia), on Wednesday 24/02/2021 (kick-off at 21:00 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209700
• Published on 26/02/21 at 12:14
©  International Basketball Federation (FIBA)
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 209675
• Published on 26/02/21 at 10:14
©  International Basketball Federation (FIBA)
FIBA: broadcast agreement with Twitch for several competitions, including Women's EuroLeague

The International Basketball Federation (FIBA) and the streaming platform Twitch have forged a partnership "of several years" for the broadcasting of several competitions, announced the international basketball body on 24/02/2021. The broadcast agreement between FIBA and Twitch includes all…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 209634
• Published on 25/02/21 at 17:15
©  NBA France
China/basketball: CCTV to resume broadcasting NBA games after 17 months of boycott

The Chinese public broadcasting group CCTV will resume broadcasting NBA games, from the All-Star Game (on 07/03/2021 in the United States, 08/03/2021 in China), according to several Chinese media outlets, on 22/02/2021. CCTV has only broadcast one NBA game since the tweet of Daryl Morey, then…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 209582
• Published on 25/02/21 at 12:49
©  Formula E
Formula E: 2021 TV rights acquired by Sky Italia in Italy and the BBC in the UK

The pay and free TV group Sky Italia has acquired the broadcasting rights of the Formula E for Italy, San Marino and the Vatican as part of a "multi-year deal," according to Formula E, the organising body of the electric car racing world championship, on 22/02/2021. "Sky Italia will run…
Domain(s): Media
• Category(ies): Agencies
• Article # 209355
• Published on 24/02/21 at 13:00
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.23 million viewers in Spain for Matchday 24

The 10 games on Matchday 24 of the 2020-21 LaLiga Santander season, played behind closed doors from 19/02 to 22/02/2021, posted a cumulative audience of 4.231 million viewers in Spain (3.555 million on the Movistar LaLiga pay-TV channels and 676,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209386
• Published on 24/02/21 at 10:50
©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.8 million viewers for Matchday 22 on Sky Deutschland

Seven of the nine games on Matchday 22 of the 2020-21 Bundesliga season, played from 19 to 21/02/2021, posted a cumulative audience of 3.828 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209385
• Published on 24/02/21 at 10:20
Discovery: a turnover of $10.67bn (€8.74bn) and net profit of $1.2bn (€998m) in 2020

The American audiovisual group Discovery (parent company of the Eurosport pay-TV group) has posted a turnover of $10.67bn (€8.74bn, exchange rate on 31/12/2020) for the year 2020 (closing of accounts on 31/12), announced the group which published its accounts on 22/02/2021. This figure is down 4…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 209337
• Published on 23/02/21 at 17:15
©  beIN Sports
Ligue 2 BKT: beIN Sports invites a supporter on set for each Saturday evening multiplex

beIN Sports has launched in France, the "Multiligue 2 comme à la maison" (Ligue 2 multiplex "like at home") operation, to honour the fans of the 20 Ligue BKT clubs, announced the pay-TV group on 19/02/2021. "Every Saturday from 18:15 to 21:15 in the MultiLigue 2, beIN Sports invites a supporter…
Domain(s): Media
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 209296
• Published on 23/02/21 at 16:25