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UK: LaLiga TV to be distributed on Amazon (£6.99/month), a first for a European League

LaLiga has announced a distribution agreement in the United Kingdom with Amazon for LaLiga TV, an English-language channel broadcasting 24/7 featuring all LaLiga Santander matches, on 11/02/2021. The agreement became effective the same day and is valid until the end of the 2021-22…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208243
• Published on 12/02/21 at 14:45
©  Sevilla FC
2020-21 Copa del Rey: 4.6 million viewers in Spain for Sevilla - Barcelona on Telecinco (Mediaset)

Sevilla FC (LaLiga Santander) - FC Barcelona (LaLiga Santander), first leg semi-final of the 2020-21 Copa del Rey (2-0), drew an average of 4.634 million viewers on the Spanish private and free TV channel Telecinco (Mediaset España group) on Wednesday 10/02/2021 (kick-off at 21:00 CET). This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208253
• Published on 12/02/21 at 14:14
©  LFP
Ligue 2 BKT: beIN Sports France will broadcast all matches until the end of the 2020-21 season

The pay-TV group beIN Sports France will broadcast exclusively, in France, all the matches of Ligue 2 BKT 2020-21, from Matchday 25 until the end of the season, announced the Qatari media group, on 11/02/2021. Already holder of the two Ligue 2 BKT games per matchday for the 2020-2024 cycle…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208225
• Published on 12/02/21 at 11:34
TV rights: Lega Serie A negotiating on all fronts (national, international, MENA, consortium offers)

The Lega Serie A has announced the launch of a negotiation phase by mutual agreement for the international broadcasting rights (outside the MENA zone) to the Serie A TIM, Coppa Italia and Supercoppa Italiana, for the 2021-2024 cycle, on 10/02/2021. The Italian League has already been in a…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 208170
• Published on 12/02/21 at 10:05
©  Olympique de Marseille
2020-21 Coupe de France: 766,000 viewers in France for Auxerre - Marseille (Round of 64) on France 3

AJ Auxerre (Ligue 2 BKT) - Olympique de Marseille (Ligue 1 Uber Eats), Round of 64 of the 2020-21 Coupe de France (0-2), drew an average of 766,000 viewers on the public TV channel France 3, on Wednesday 10/02/2021 (kick-off at 14:45 CET). This figure represented an audience share of 9.1% for…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208160
• Published on 11/02/21 at 16:26
©  Lega Serie A
2020-21 Coppa Italia: 8.38 million viewers in Italy for Juventus - Inter Milan on Rai 1

Juventus FC (Serie A TIM) - FC Inter Milan (Serie A TIM) the semi-final second leg of the 2020-21 Coppa Italia (0-0, 2-1 to Juventus on aggregate), drew an average of 8.383 million viewers on the Italian public TV channel Rai 1, on Tuesday 09/02/2021 (kick-off at 20:45 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208151
• Published on 11/02/21 at 15:54
©  D.R.
Italy: Sky Italia acquires TV rights to the Europa League and Europa Conference League 2021-2024

The free and pay TV operator Sky Italia has acquired the broadcasting rights to the Europa League and the future Europa Conference League, in Italy, for the 2021-2024 cycle, on 05/02/2021. Sky Italia already holds the rights to the Europa League for the current cycle (2018-2021) and broadcasts…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 208097
• Published on 11/02/21 at 12:09
©  LFP
2020-21 Ligue 1: match on Saturday at 21:00 advanced to 13:00 from Matchday 26 (20/02/2021)

"At the request of the Canal+ group, the LFP board of directors of the has decided to adapt the programming of the matchdays of Ligue 1 Uber Eats from Matchday 26 (weekend of 20 and 21/02/2021) and until the end of the season. Initially scheduled for Saturday at 21:00 CET, the Saturday night…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 208079
• Published on 11/02/21 at 11:40
©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.1 million viewers for Matchday 20 on Sky Deutschland

Seven of the nine games on Matchday 20 of the 2020-21 Bundesliga season, played from 05 to 07/02/2021, posted a cumulative audience of 3.144 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. DSC…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208018
• Published on 10/02/21 at 17:35
©  Associated Press
2021 Super Bowl: 96 million viewers in the United States (lowest audience since 2007)

Tampa Bay Buccaneers - Kansas City Chiefs (31-9), the 55th edition of the Super Bowl, at the Raymond James Stadium (65,890 capacity) in Tampa Bay (Florida, USA), drew 91.6 million viewers in the United States on the free-TV channel CBS (96.4 million, including Spanish-language broadcasting on the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207966
• Published on 10/02/21 at 16:30