Media: archives February, 2021 (page 7/7)

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2020-21 LaLiga Santander: a cumulative audience of 4.69 million viewers in Spain for Matchday 21

The 10 games on Matchday 21 of the 2020-21 LaLiga Santander season, played behind closed doors from 29/01 to 01/02/2021, posted a cumulative audience of 4.698 million viewers in Spain (3.854 million on the Movistar LaLiga pay-TV channels and 844,000 on the free-TV channel Gol) according to data…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207200
• Published on 03/02/21 at 13:39

2020-21 Bundesliga: a cumulative audience of 3.6 million viewers for Matchday 19 on Sky Deutschland

Eight of the nine games on Matchday 19 of the 2020-21 Bundesliga season, played from 29 to 31/01/2021, posted a cumulative audience of 3.675 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207147
• Published on 03/02/21 at 09:44

Italy/TV Rights: Lega B launches a call for tenders for the domestic TV rights to the Serie BKT

"The Lega Nazionale Professionisti Serie B invites all communications operators and/or independent intermediaries and/or distributors of audiovisual products interested in participating in the procedures relating to the assignment of audiovisual rights for the Serie BKT matches in the 2021-22…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 207113
• Published on 02/02/21 at 15:54

e-Think Sport/Twitch: Reaching a "young and connected audience" via longer formats (H. Philippe, OM)

"When we talk about a new platform, we always try to find where it fits in our digital strategy. At Olympique de Marseille (Ligue 1 Uber Eats), we try to talk to a young and connected audience: that's why we are on Twitch. Twitch for us is all about live, obviously, interaction and attention. The…

Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 207010
• Published on 02/02/21 at 14:14

TV rights: "Our Champions League approach is different to the Premier League one" (A. Green, Amazon)

"We have obtained Champions League rights in Germany and Italy, but for each of these territories this still represents sixteen matches over the course of the season from 2021-22. This is top football, the kind of matches that we can market and cover with our revolutionary way of doing things, new…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 206926
• Published on 02/02/21 at 11:49

e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Digital, Authorities
• Article # 206908
• Published on 02/02/21 at 11:25

LFP TV rights: reserve price not met, French league to make a decision within 48 hours

"Gathered on 01/02/2021, the LFP steering committee in charge of the two consultations relating to the broadcasting rights of the Ligue 1 Uber Eats and Ligue 2 BKT championships received offers from three major international groups: Amazon, Discovery and DAZN. As the reserve prices were not met…

Domain(s): Media
• Category(ies): Clubs, Agencies, Legal, …
• Article # 207057
• Published on 02/02/21 at 10:05

Global Sports Week 2021: "multi-country" edition with central hub at the Eiffel Tower 01-05/02/2021

"Global Sports Week is where global sports leaders, cultural influencers, change-makers, athletes and activists gather to shake, shape and share the future of sport across the boundaries of geography, society and business," said the organisers of the event, whose second edition is taking place…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 206975
• Published on 01/02/21 at 16:34

LFP TV rights: Canal+ and beIN do not participate in the call for tenders, offer from J-M Roussier

The pay-TV groups Canal+ and beIN Sports France did not participate in the LFP's "flash" call for tenders on Monday 01/02/2021, according to French media. Jean-Michel Roussier, deputy consulting director of Téléfoot, the French pay channel of the Chinese-Spanish audiovisual group Mediapro, has…

Domain(s): Media
• Category(ies): Clubs, Agencies, Legal, …
• Article # 206981
• Published on 01/02/21 at 16:04

Serie A TV rights: private negotiations phase (offers from Sky Italia, DAZN, Mediapro, Discovery)

The Lega Serie A will start private negotiations for the allocation of its 2021-2024 domestic broadcast rights, after having received offers from Sky Italia, DAZN, Mediapro and Discovery, said Luigi De Siervo, CEO of the Italian League, to the Italian media on 29/01/2021. Amazon, expected to in…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 206887
• Published on 01/02/21 at 10:30