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©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.7 million viewers for Matchday 21 on Sky Deutschland

Seven of the nine games on Matchday 21 of the 2020-21 Bundesliga, played from 12 to 15/02/2021, posted a cumulative audience of 3.731 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208489
• Published on 17/02/21 at 10:15
©  News Tank
Exclusive e-Think Sport 2021: clubs, leagues, media, and marketing, a 4-gear engine event to start the year

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. In tribute to Gérard Houllier, Ambassador of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 208374
• Published on 16/02/21 at 11:14
©  News Tank
e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. The 2017 and 2018 editions of this conference…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 208373
• Published on 16/02/21 at 10:49
©  D.R.
beIN Sports France: "Looking ahead, we have much to look forward to" (Laurent De Camas)

"Looking ahead, we have much to look forward to. We will continue to invest in premium rights where appropriate; while we already have a fantastic pipeline of major events throughout 2021 (including Euro 2020, see details of the rights below)... We will also assess our position when the LFP…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208451
• Published on 16/02/21 at 10:15
©  Canal+
France: Canal+ launches a digital channel dedicated to the Ligue 1 Uber Eats

Canal+ has launched a digital channel dedicated to the Ligue 1 Uber Eats on its myCanal platform, on Saturday 13/02/2021, alongside Paris Saint-Germain - OGC Nice (2-1, Matchday 25), announced the French pay-TV group, ahead of the launch on 12/02/2021. The channel will be accessible to subscribers…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 208400
• Published on 15/02/21 at 15:49
©  Eleven
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 208402
• Published on 15/02/21 at 14:32
UK: LaLiga TV to be distributed on Amazon (£6.99/month), a first for a European League

LaLiga has announced a distribution agreement in the United Kingdom with Amazon for LaLiga TV, an English-language channel broadcasting 24/7 featuring all LaLiga Santander matches, on 11/02/2021. The agreement became effective the same day and is valid until the end of the 2021-22…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208243
• Published on 12/02/21 at 14:45
©  Sevilla FC
2020-21 Copa del Rey: 4.6 million viewers in Spain for Sevilla - Barcelona on Telecinco (Mediaset)

Sevilla FC (LaLiga Santander) - FC Barcelona (LaLiga Santander), first leg semi-final of the 2020-21 Copa del Rey (2-0), drew an average of 4.634 million viewers on the Spanish private and free TV channel Telecinco (Mediaset España group) on Wednesday 10/02/2021 (kick-off at 21:00 CET). This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208253
• Published on 12/02/21 at 14:14
©  LFP
Ligue 2 BKT: beIN Sports France will broadcast all matches until the end of the 2020-21 season

The pay-TV group beIN Sports France will broadcast exclusively, in France, all the matches of Ligue 2 BKT 2020-21, from Matchday 25 until the end of the season, announced the Qatari media group, on 11/02/2021. Already holder of the two Ligue 2 BKT games per matchday for the 2020-2024 cycle…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208225
• Published on 12/02/21 at 11:34
TV rights: Lega Serie A negotiating on all fronts (national, international, MENA, consortium offers)

The Lega Serie A has announced the launch of a negotiation phase by mutual agreement for the international broadcasting rights (outside the MENA zone) to the Serie A TIM, Coppa Italia and Supercoppa Italiana, for the 2021-2024 cycle, on 10/02/2021. The Italian League has already been in a…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 208170
• Published on 12/02/21 at 10:05