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©  D.R.
Switzerland: reopening of the Olympic Museum in Lausanne on the 21/12/2013

The Olympic Museum in Lausanne (Switzerland) will reopen its doors on the 21/12/2013, after 23 months of expansion and renovation work, carried out by the architects Brauen & Wälchli. The new exhibition space covers over 3000 square metres and three floors.The permanent exhibition covers the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 11778
• Published on 18/11/13 at 12:53
©  D.R.
Sommet Sports acquire broadcasting rights in New Zealand for 2013 Club World Cup

New Zealand free-TV channel, Sommet Sports, have acquired the broadcasting rights in New Zealand for the 2013 Club World Cup, the company announced on their Twitter account on the 12/11/2013.The competition, organised by FIFA (Federation Internationale de Football Association), takes place in…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 11772
• Published on 18/11/13 at 12:05
©  D.R.
Premier League: Arsenal appoint Vinai Venkatesham as sales and marketing director

Vinai Venkatesham has been named sales and marketing director of Arsenal FC (Premier League), on the 14/11/2013. He replaces Angus Kinnear, who will become managing director of West Ham United in January 2014.Vinai Venkatesham served as commercial executive of Arsenal FC from June 2013. While head…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 11774
• Published on 18/11/13 at 11:40
©  D.R.
Manchester United launch official Sina Weibo and Twitter accounts

Manchester United (Premier League champions in 2012-13) launched their official Twitter and Sina Weibo (the Chinese equivalent of Twitter), on the 10/07/2013.After just 24 hours of existence, the club's Twitter account (@ ManUtd) listed more than 360,000 followers. Manchester United were the last…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 7741
• Published on 15/11/13 at 19:20
©  NTF
Sport Numericus: "Twitter is good for the club and the player" (R. Stopford, Manchester City)

"The use of social networks like Facebook and Twitter can be beneficial for the players and the clubs. There is an interest for both parties if the use is relevant," said Russell Stopford, head of digital for Manchester City, on the occasion of the debate on "the athlete 2.0 manual", organised as…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 11755
• Published on 15/11/13 at 19:20
©  Twitter
Twitter: top European clubs to conquer emerging markets

The big European clubs have been pursuing strategies to conquer emerging football markets (Asia, Middle East, United States or Brazil) since the early 2000s. A digital presence has become a must to increase brand awareness in target territories.Asia is the continent most coveted. More clubs have…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 11762
• Published on 15/11/13 at 19:12
©  Boris Helleu
Twitter: "It's not about making money, it's about what it brings to the fan" (Boris Helleu)

"Twitter enables the club to communicate at any moment and to promote proximity with fans, through its tone and content. Actually, moments of interaction are not limited to the 90 minutes of a match any more," says Boris Helleu, digital expert and senior lecturer at the University of Caen…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8424
• Published on 15/11/13 at 19:05
Twitter: practices and strategies of European clubs

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.While many clubs have first been reluctant towards the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8417
• Published on 15/11/13 at 19:00
Serie A: Indonesian Erick Thohir president of Inter Milan, Massimo Moratti honorary president

Indonesian businessman Erick Thohir was named president of Inter Milan (Serie A) at the general meeting of the club, on the 15/11/2013. He replaces Massimo Moratti, in office since 1995, who becomes honorary president."I really want to thank my friend and new partner Massimo Moratti for the trust…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 11766
• Published on 15/11/13 at 19:00
More Twitter followers of Barca than in the Premier League, Bundesliga, Serie A and Ligue 1 combined

FC Barcelona (La Liga champions in 2012/13), who have more than 17.7m subscribers on Twitter, total more than the Premier League (10.6m), the Bundesliga (1.5m), Serie A (2.8m) and Ligue 1 (1.9m) combined (16.8 million).FC Barcelona have several Twitter accounts, facilitating an accumulation of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 9686
• Published on 15/11/13 at 19:00