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Carlsberg: Official partner of Euro 2016

On 02/05/2013, UEFA (Union of European Football Associations) and the beer brand Carlsberg, announced the extension of a partnership initiated in 1988. In 2016, Carlsberg will be the official sponsor of the European championships for the eighth consecutive time.The Danish company is also set to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5282
• Published on 02/05/13 at 18:50
©  palmeiras.com.br
Palmeiras: Allianz acquire stadium naming rights for €117 million

German insurer Allianz has signed the agreement for the naming rights of Brazilian club Palmeiras' stadium, for a total of $148.9 million (€117 million), on 29/04/2013. The club based in Sao Paulo indicates that the contract will last for 20 years with an option to extend for 10 years. This…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5281
• Published on 02/05/13 at 16:30
©  fifa.com
FIFA: Joao Havelange abandons post as Honorary President

Joao Havelange, 96, has resigned from his position as Honorary President of FIFA, 18/04/2013, according to a report from the Ethics Commission issued on 30/04/2013 on the corruption case involving ISL, FIFA's former marketing partner. The Brazilian is accused of receiving tens of millions of…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 5302
• Published on 30/04/13 at 14:10
©  D.R.
Manchester City reveal €95 million transfer budget for 2013/14

Approximately €95 million (£80 million), is the amount available to Manchester City for their recruitment for the 2013/14 season, according to Manchester Evening News, 25/04/2013. If the budget is fully used, expenditure on recruitment represents an increase of 47% compared to the previous season…
Domain(s): Clubs
• Category(ies): Transfer Market, Finance, Legal, …
• Article # 5279
• Published on 29/04/13 at 19:28
©  D.R.
Cameroon: "more than 100 candidates" for the position of coach

Fécafoot (Cameroon Football Federation) has received over 100 applications for the position of national coach, according to Junior Binyam, head of communications and marketing on 25/04/2013. According to Binyam, the 100 applications include the out of work Swede Sven-Goran Eriksson, Italian Marco…
Domain(s): Public Authorities & Regulations
• Article # 5327
• Published on 29/04/13 at 12:54
©  FIFA.com
Maracana hosts first test event, seven weeks before Confederations Cup

The renovated Maracana Stadium in Rio de Janeiro (Brazil) held its first event on the 25/04/2013, after two years and seven months of works, costing €470 million. The event was a friendly match between friends of Brazilian former internationals, Ronaldo and Bebeto. 25,000 people attended the…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 5322
• Published on 29/04/13 at 12:21
©  www.mertek.hu
Hungary: construction of a 65,000 seat stadium in Budapest by 2017

Budapest is going to have a stadium meeting "the highest standards required by UEFA," the Hungarian government announced on 23/04/2013. The construction of the new 65,000 seater stadium, with an estimated cost of €230-300 million, will begin in 2014, with delivery expected in 2017. The future…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 5270
• Published on 26/04/13 at 18:58
©  D.R.
England: Anthony Fry appointed new Premier League chairman

Anthony Fry was elected president of the English Premier League on the 26/04/2013. He replaces Sir Dave Richards and will officially take office at the annual general meeting of the Premier League on the 01/06/2013. Anthony Fry was elected unanimously by a committee chaired by Bruce Buck, chairman…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 5312
• Published on 26/04/13 at 18:47
©  D.R.
ExxonMobil Qatar official partner of the Qatari domestic cup in 2013

ExxonMobil Qatar has renewed its partnership with the Heir Apparent Cup* in a joint announcement made by the U.S. oil subsidiary and the Qatari Professional League (Qatar Stars League) on the 24/04/2013. As in 2011 and 2012, ExxonMobil will be the main commercial partner of the semi-finals (on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 5317
• Published on 26/04/13 at 18:19
©  D.R.
Community management: Manchester United plays cards with Japanese fans

Manchester United has signed a sponsorship agreement with Japanese social gaming company, Gloops. The addition of Gloops to the club’s family of sponsors follows on from other sponsorship agreements with some of the country’s most successful brands.Available only in Japan, this statistical-based…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital
• Article # 5323
• Published on 26/04/13 at 17:57