Archives February, 2014 (page 6/23)

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MLS: league buys the franchise Chivas USA (Los Angeles) for $70m, will resell and rebrand the club

Major League Soccer (MLS, USA-CAN) announced it has purchased Chivas USA from franchise owners Jorge Vergara and Angelica Fuentes on 20/02/2014. Effective immediately, MLS will assume responsibility for operating the club. The league will appoint an experienced sports executive to serve as the…
Domain(s): Clubs
• Category(ies): Stadiums, Authorities
• Article # 15149
• Published on
©  Brésil 2014

Brazil 2014: 473,000 tickets allocated by lottery at the end of the second phase of sales

473,076 tickets were allocated in the second draw of ticket sales for the 2014 World Cup in Brazil (12/06 to 13/07/2014), said FIFA (Fédération Internationale de Football Association) on 21/02/2014. For this phase, which ended on 30/01/2014, Brazilian fans account for about 60% of tickets sold…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing
• Article # 15219
• Published on
©  D.R.

Bundesliga: Italian brand Lotto Sport replaces Puma as sponsor of Hoffenheim from 2014-15

The Italian brand Lotto Sport will replace the German brand Puma as the official kit supplier of TSG Hoffenheim 1899 (Bundesliga), announced the club on 18/02/2014. The contract will commence in June 2014 and expire at the end of the 2018-19 season.Puma has been under contract with Hoffenheim…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15206
• Published on

Jérémy Guesnon becomes director of development at Havas Sports & Entertainment

Frenchman Jérémy Guesnon was appointed director of development and new markets at Havas Sports & Entertainment on 17/02/2014. He replaces Caroline Le Moal, who became the director of development and marketing for Havas Media France.Jérémy Guesnon was director of development for the communication…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 15205
• Published on

Hull City threatens to increase season ticket prices if supporters refuse renaming

Ehab Allam, vice president of Hull City AFC (Premier League) and son of Assem Allam, owner of the club, plans to increase the ticket prices for 2014-15 by 50% compared to 2013-14 if the board is not able to transform Hull City AFC to Hull Tigers, he announced on 20/02/2014. "This may be a solution…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 15197
• Published on
©  D.R.

Spain: the league wants €40m for the rights to broadcast highlights of Liga matches

The Spanish LFP (Professional Football League) wants domestic broadcasters to pay for the right to broadcast highlights and match summaries for Liga BBVA and Liga Adelante, the first and second Spanish divisions, according to U.S. economic media outlet Bloomberg on 18/02/2014, based on an email…
Domain(s): Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 15193
• Published on
©  D.R.

Marketing: "The Bundesliga is ten years behind the Premier League" (Christian Seifert, DFL)

"In international marketing, the Bundesliga is ten years behind the Premier League," said Christian Seifert, CEO of DFL (German Professional Football League) on 18/02/2014. "When you see that Puma (German sports equipment supplier) has just pledged a three-digit million amount as the sponsor of…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 15195
• Published on

Real Madrid launches a new version of its website, suitable for any device

Real Madrid (Liga BBVA) presented its new website on 20/02/2014, with a new "responsive" design, meaning that it adapts automatically to any medium (web, smartphone, tablet). The club also announced that the Arabic version of its website will be available "very soon." It is already available in…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 15196
• Published on
©  D.R.

"Eurosport is a fantastic asset. It is the ESPN of Europe" (David Zaslav, Discovery)

"Eurosport is a fantastic asset. There is no platform like it. In many ways, Eurosport is the ESPN* of Europe," said David Zaslav, CEO of Discovery Communications, on 14/02/2014, during the presentation of the results of the 2013 U.S. media company. Eurosport channels are broadcast in 54 countries…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal, …
• Article # 15187
• Published on