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©  Adidas
Only 6.8% of English youth associate Messi with Adidas (Threepipe study)

Only 6.8% of English fans aged between 18 and 24 associate Lionel Messi (FC Barcelona) with sporting goods supplier Adidas, according to a study by the British marketing agency, Threepipe, published in February 2014. This conclusion was made after interviews with a panel of 2,000 people. Lionel…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16052
• Published on 14/03/14 at 11:16
©  HMR International
Sky Deutschland: impact on the German economy (document in German)

Sky Deutschland contributed to 13.1% of the German professional football revenues in 2011-12, said HMR International, on 04/03/2014. The consulting firm, specialising in media, published a study on the impact of the pay-TV group on the German economy on the same day.

Domain(s): Media
• Category(ies): Agencies, Clubs, Finance
• Article # 16098
• Published on 14/03/14 at 10:18
©  D.R.
Italy: Bari football club (Serie B) officially declared bankrupt

AS Bari (Serie B, the Italian second division) was officially declared bankrupt by the Court of Bari on 10/03/2014. The Matarrese family, which has owned it since 1977, can no longer assume the debts of the club, estimated to be about €30m. The AS Bari licence is set to be auctioned in April or…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 15997
• Published on 13/03/14 at 18:45
©  D.R.
Two executives leave English Federation (FA) to create a media rights agency

Peter Daire (marketing director) and Sean McAuliffe (director of business development) left the FA (Football Association) to launch Sport Collective, a new media rights agency on 11/03/2014. This agency will work with both media rights holders to maximise their commercial value and with brands to…
Domain(s): Media
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 16024
• Published on 13/03/14 at 18:10
©  Nissan
UEFA: Nissan to replace Ford as Champions League sponsor

Nissan car manufacturer is negotiating with UEFA (Union of European Football Associations) to replace Ford as Champions League sponsor in 2014-15, according to our information, on 13/03/2014. The contract, which could be announced during the final of the 2014 edition, in Lisbon (POR) on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16033
• Published on 13/03/14 at 17:23
©  http://www.mlssoccer.com/sites/league/files/Courtemanche-2011.jpg
"Soccer is the second most popular sport in the U.S. behind the NFL" (Dan Courtemanche, MLS)

"Down the line we need to better the quality of our players, we need more talented players to play in MLS. So youth development is top priority. All of our teams now have youth academies, they are investing millions of dollars in their academies and their facilities," said Major League Soccer…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 15961
• Published on 13/03/14 at 16:14
©  D.R.
Complaint for "unfair competition": Canal+ demand €293m in damages from beIN Sports

The French pay-TV group Canal+ is seeking €293m in damages from the Qatari company, beIN Sports, as part of the complaint for "unfair competition" it filed with the Commercial Court of Nanterre on 10/07/2013. A hearing was held on the same day and the court will make its judgment on 18/06/2014…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 16012
• Published on 13/03/14 at 15:59
©  D.R.
Juventus FC: "If this continues, the stand will no longer bear the name of Gaetano Scirea" (widow)

"If there are always going to be discriminatory chants and vulgar banners, the south stand of the Juventus Stadium will no longer be named after Gaetano Scirea," said Mariella Scirea, widow of former Italian international and Juve defender on 10/03/2014. Antisemitic cries were shouted during the…
Domain(s): Clubs
• Category(ies): Stadiums, Authorities, Legal, …
• Article # 15988
• Published on 13/03/14 at 15:30
©  D.R.
Paris SG launch Spanish version of PSG TV on 11/03/2014

Paris SG (Ligue 1) announced the launch of the Spanish version of PSG TV on 11/03/2014. The official TV website of the Parisian club is now available in three languages: French, English and Spanish. Users of the Spanish version of PSG TV will include - similarly to French and English users - free…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 16010
• Published on 13/03/14 at 15:00
Baron Capital investment fund acquires 2.5% stake in Manchester United

U.S. investment fund, Baron Capital, has acquired a 2.5% stake in Manchester United (Premier League), indicated a regulatory administrative document filled by the English club on 11/03/2014. Baron Capital bought 24.1% of the shares listed on the New York Stock Exchange, which represents 2.5% of…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 15986
• Published on 13/03/14 at 14:30