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©  Under Armour
Under Armour presents football boots in colours of Superman and Batman

The American sportswear company, Under Armour, in association with the Marvel entertainment group launched football boots in the colours of American superheros on 11/03/2014. The brand has created boots with Superman, Batman, Captain America, Flash Gordon and the Hulk designs available. Under…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 16000
• Published on 13/03/14 at 13:46
©  Mobilis
Algeria: telephone operator Mobilis, title sponsor of Algerian Ligue 1 and Ligue 2 until 2017

The telephone operator, Mobilis, an Algerian Telecom subsidiary, became the title sponsor of the Algerian Ligue 1 and Ligue 2 competitions, announced the Algerian LFP (Professional Football League) on 06/03/2014. The three-year contract will expire at the end of the 2016-17 championship. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16006
• Published on 13/03/14 at 12:59
©  HTC
"The Future of Football:" HTC introduce possible technological innovations expected by 2060

A presentation on possible football related technological innovations expected by 2060 that will improve fan experience and on the field play was released by HTC (a Taiwanese manufacturer specialising in smartphones and digital tablets), entitled "The Future of Football," in partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums
• Article # 15949
• Published on 12/03/14 at 18:59
©  NFF
Norway: Yngve Hallén re-elected chairman of the football federation

Yngve Hallén was re-elected chairman of the NFF (Norwegian football federation) until 2016 on 09/03/2014. In office since 2010, the Norwegian begins his third term as head of the federation. Two new members were elected to the executive committee of the NFF for the 2014-16 period: Mina Gerhardsen…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 15919
• Published on 12/03/14 at 18:14
©  FC Barcelona
Liga: trading company, IronFX Global, partner with FC Barcelona

Forex broker Cyprus company (foreign exchange market), IronFX Global, became the partner of FC Barcelona (Liga) the club announced on 07/03/2014. The contract is valued at €3m per year. The duration was not specified. IronFX Global will use the image of the Catalan club and its players around the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15956
• Published on 12/03/14 at 17:30
©  Schalke 04
Bundesliga: Böklunder extends as sausage supplier for the Veltins Arena of Schalke 04 until 2016-17

The Böklunder brand, part of the Mühlen group, extended its contract as a supplier of sausages for the Veltins Arena (69,000 seats) of Schalke 04 until 2016-17 on 12/03/2014. Böklunder has been under contract with Schalke 04 since 2001. In addition to the distribution of branded products in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 15947
• Published on 12/03/14 at 15:30
©  Juventus
Opening of "Juventus Lounge," a temporary café located within the Fiat Space in Tokyo (JAP)

Juventus (Serie A) has opened a temporary café in Tokyo (JAP) named the "Juventus Lounge," located within the Fiat space, on 07/03/2014. The Italian automobile maker decided to offer the club space in its outlet which is regularly redecorated. It is located in the central district of Aoyama. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 15918
• Published on 12/03/14 at 15:00
©  D.R.
South Africa: Premier League launches a promotional outdoor event on 29 and 30/03/2014

The Premier League, in partnership with its title sponsor, Barclays, will launch the first edition of an outdoor promotional event, the "Barclays Premier League Live" at Zoo Lake Sports Club Johannesburg (RSA) on 29 and 30/03/2014 announced the English league on 10/03/2014. "This is an exciting…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 15927
• Published on 12/03/14 at 13:10
©  Jaguar
David Beckham becomes ambassador for Jaguar car brand in the Chinese market

The former English footballer, David Beckham, became the ambassador of the Jaguar car brand in the Chinese market on 09/03/2014. The former player of Paris Saint-Germain (Ligue 1) attended the launch of the F-Type and then the XJ in China. David Beckham, very popular in Asia, is also ambassador of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15891
• Published on 12/03/14 at 12:46
©  Brésil 2014
Brazil 2014: 345,000 tickets on sale on a first-come first-served basis

345,000 tickets are up for sale on a first-come first-served basis on 12/03/2014 at noon CET (Central European Time) on FIFA's website. This sale is the second period of the second sales phase which began on 08/12/2013.Tickets for 60 of the 64 matches of the 2014 World Cup are offered to the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing
• Article # 15937
• Published on 12/03/14 at 12:23