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©  D.R.
Jyske Bank becomes partner of Toulouse FC who wants to develop its relationship with Denmark

Toulouse FC (Ligue 1) formalised its partnership with Jyske Bank. The two entities are co-organising an event honouring Franco-Danish relations, during the match Toulouse FC - Evian-Thonon-Gaillard (30th matchday of Ligue 1) on 22/03/2014. The consul of Denmark in Midi-Pyrenees, will kick off the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16086
• Published on 17/03/14 at 15:38
©  Hyundai
Iker Casillas and Kaka named Hyundai ambassadors for the 2014 World Cup

South Korean car manufacturer Hyundai has named Iker Casillas (ESP, Real Madrid) and Ricardo Kaká (BRA, Milan AC) as international brand ambassadors for the 2014 World Cup, on 14/03/2014.Both players will appear in television spots, as well as in a print and digital campaign.Hyundai has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16140
• Published on 17/03/14 at 14:39
©  D.R.
Brazil 2014: Adidas and Japanese football federation partner with Pokémon (Nintendo group)

Adidas and the JFA (Japan Football Association) created a partnership with the Pokémon franchise, owned by the Nintendo group on 12/03/2014. The main characters of the animated series of Pokémon, including Pikachu, will appear in an advertising campaign of the German sporting goods supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16116
• Published on 17/03/14 at 12:51
©  D.R.
Bayern Munich: vice-president Karl Hopfner becomes chairman "until further notice"

The vice-president of Bayern Munich (Bundesliga), Karl Hopfner, became the new chairman of the Bavarian club "until further notice" after the resignation of Uli Hoeness on 14/03/2014, following his sentencing to three and a half years in prison for tax evasion. The president of Adidas, Herbert…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 16127
• Published on 17/03/14 at 12:38
©  D.R.
Brazil 2014: German League and football federation to demand FIFA a better redistribution

The German League and football federation requested a larger share of income of the 2014 World Cup from FIFA (Fédération Internationale de Football Association) on 11/03/2014. "Given the revenue potential of the World Cup, there is scope to improve the redistribution," said Reinhard Rauball…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 16076
• Published on 14/03/14 at 19:00
Ligue 1: Center Parcs becomes official label of Paris SG until the end of 2013-14 season

Center Parcs, a company specialising in holiday villages and tourist residence, became the official label of Paris SG (Ligue 1) until the end of the 2013-14 season, the club announced on 14/03/2014. The Dutch company belonging to the Pierre & Vacances Group is developing its first partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16081
• Published on 14/03/14 at 17:57
Bundesliga: at least €45m in international revenue split between clubs from 2015-16

18 Bundesliga clubs will share at least €45m in equal parts, thanks to international commercial revenues from the 2015-16 season equating to about €2.5m per club, said the DFL (German Professional Football League) on 10/03/2014. Clubs in the German Bundesliga currently have a minimum of €27m in…
Domain(s): Clubs
• Category(ies): Agencies, Finance, Authorities
• Article # 16071
• Published on 14/03/14 at 17:16
©  FIFA
FIFA World Cups in 2014 and 2022 on agenda of the executive committee on 20 and 21/03/2014

A full report on the organisation of the 2014 World Cup will be presented at the meeting of the executive committee of FIFA (Fédération Internationale de Football Association), at its headquarters in Zurich (SUI) on 20 and 21/03/2014. The organising committee of the 2014 World Cup is scheduled to…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 16065
• Published on 14/03/14 at 13:30
©  D.R.
Bayern Munich: Uli Hoeness, sentenced to three and half years in prison resigns and will not appeal

Uli Hoeness decided not to appeal his conviction and resigned from his post as president of FC Bayern Munich (Bundesliga) and chairman of the supervisory board of FC Bayern Munich AG, on 14/03/2014. The German leader was sentenced to three and half years in prison "for seven serious cases of tax…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 16060
• Published on 14/03/14 at 12:43
©  Sportlab
56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16055
• Published on 14/03/14 at 12:30