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©  Ajax
Netherlands: Aegon insurers to sponsor Ajax Amsterdam shirts until December 2014

The insurer, Aegon, has extended it contract as shirt sponsor of Ajax Amsterdam (NLD, Eredivisie) until December 2014, the club announced on 26/03/2014. The prolongation of the contract by six months is valued at €3m. Aegon has been present on the shirt of Ajax since 2007-08. "This extension by a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16848
• Published on 28/03/14 at 17:27
©  Emirates
Brazil 2014: Cristiano Ronaldo becomes global ambassador of Emirates

Cristiano Ronaldo (POR, Real Madrid) has become the new global ambassador of Emirates airline, on 28/03/2014. The Ballon d'Or 2013 winner will be involved in the advertising campaign of Emirates for the 2014 World Cup. The airline made a commercial featuring Cristiano Ronaldo and Pele (triple…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16851
• Published on 28/03/14 at 17:08
©  D.R.
Brazil 2014: "We will have potentially some risks coming" regarding the stadiums (J. Valcke, FIFA)

"We will have potentially some risks coming at the last minute because we have not tried and tested all the facilities," said Jerome Valcke, general secretary of FIFA (Fédération Internationale de Football Association), about the stadiums hosting the World Cup in Brazil (12/06 to 13/07/2014)…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 16814
• Published on 28/03/14 at 15:59
©  UEFA
UEFA: "We need to return to our roots, development and social role of football" (Michel Platini)

"What exactly did our founding fathers have in mind when they established this institution of ours? They had two major objectives: to develop football across the continent, and to ensure that as many people as possible benefit from its role in society," said Michel Platini, president of UEFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 16805
• Published on 28/03/14 at 15:20
©  UEFA
UEFA Congress: Joseph Blatter (FIFA) praises the exceptional development of football in Europe

Joseph Blatter, president of FIFA (Fédération Internationale de Football Association) has praised "the exceptional development of football in Europe and the success of its national teams at FIFA competitions," before the Congress of UEFA (Union of European Football Associations) held in Astana…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 16799
• Published on 28/03/14 at 12:59
©  Supponor
Liga: Supponor will offer 20 minutes of targeted pitch-side advertising per match in 2014-15

Supponor, a company specialising in digital pitch-side advertising technologies has extended its partnership with the Spanish LFP for the 2014-15 season, on 18/03/2014.The agreement also binds Supponor to Umedia, the company that manages the signage of La Liga. Together they will offer 20 minutes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16795
• Published on 28/03/14 at 12:30
©  UEFA
UEFA: unanimous approval of an 11-point resolution on the integrity of matches

"European football is united against match-fixing and any other forms of corruption. Let us put a stop to any behaviour that might jeopardise the integrity of football. Now," said UEFA (Union of European Football Associations) in an 11-point resolution on the integrity of matches, unanimously…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 16791
• Published on 28/03/14 at 11:38
2.Bundesliga: Happy bet to become official betting operator of St. Pauli until June 2014

The online betting operator Happy bet, based in Malta, has become the official partner of Sankt Pauli (2.Bundesliga) until June 2014, announced the club located in the outskirts of Hamburg, on 23/03/2014.Happy Bet will be mainly exposed on the advertising boards of the Millerntor Stadion (29,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16785
• Published on 28/03/14 at 10:45
©  UEFA
UEFA: Michel Platini says he is the "only person who can beat Joseph Blatter" in the FIFA election

"It is not a goal for me to go to FIFA (Fédération Internationale de Football Association). My purpose was to score goals, but I grew old and I became president. I am happy being UEFA (Union of European Football Associations) president, I love what I do, what I did," said Michel Platini, president…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 16771
• Published on 28/03/14 at 10:05
©  Céline Bouvier
Brazil 2014: "An opportunity to encourage sport" (Céline Bouvier, Coca-Cola France)

"We decided to combine our marketing plans with our commitment to get young people in France moving. We identified this major event as an opportunity to encourage sport," said Céline Bouvier, director of marketing at Coca-Cola France, to News Tank on 27/03/2014. Coca-Cola's World Cup advertising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16854
• Published on 28/03/14 at 09:22