Archives June, 2014 (page 14/19)

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©  D.R.

Premier League: Food distributor Bidvest to remain Sunderland shirt sponsor for 2014-15

South African food distributor Bidvest, through its UK subsidiary BFS Group, will remain the shirt sponsor for Sunderland (Premier League) in 2014-15, the club announced on 04/06/2014. Bidvest has been on Sunderland's shirts since the 2012-13 season. The contract is estimated at €6m annually. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20379
• Published on

Serie A: "The Americans were stalling," says Cellino, who will sell Cagliari to Giulini

A preliminary agreement was signed for the sale of Cagliari Calcio (Serie A) between Massimo Cellino, the club's owner, and Tommaso Giulini, a former member of the board of Inter Milan (Serie A), on 05/06/2014. The offer is estimated at €45m by the Italian press. "The Americans were stalling and…
Domain(s): Clubs
• Category(ies): Stadiums, Legal, Social Responsibility
• Article # 20420
• Published on
©  D.R.

Brazil 2014: "We want to increase brand awareness by 10 percentage points" (Thierry Bouretz, Kia)

"At present, our brand awareness is at 24% in France. We went up 10 percentage points during Euro 2012. We want to have at least the same results this year from the Brazilian World Cup," said Thierry Bouretz, marketing and communications director of Kia Motors France, speaking to News Tank on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 20921
• Published on
©  Google Map

Brazil 2014: Google Street View providing virtual tours of 12 World Cup stadiums

Google Maps launched the ability to take virtual tours inside the 12 stadiums of the 2014 World Cup in its Google Street View app on 05/06/2014.Users can see the 12 stadiums from the stands and the pitch, and a listing of matches held in the stadium. Adjacent streets and over a hundred Brazilian…
Domain(s): Media
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 20377
• Published on
©  AS Monaco

Brazil 2014: AS Monaco launch app for following their five players in World Cup

AS Monaco (Ligue 1) launched the app AS Monaco World Cup on their website and on Facebook on 05/06/2014. This app is available in the three languages of their website (French, English and Spanish) and allows participants to predict outcomes for the matches of the national teams (Croatia, Colombia…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 20412
• Published on

FIFPro: Committee for professional women players created, led by Caroline Jönsson (SWE)

FIFPro (International Federation of Professional Footballers) set up a committee for professional women players on 12/05/2014. This committee, composed of seven members, aims to meet the growing needs of professional women's football. "Minimum salaries, the definition of a professional female…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 20298
• Published on
©  D.R.

Brazil 2014: "Audience will increase" compared to 2010 World Cup (Ericson, FIFA)

"We have some reasons to say the [television] audience will increase [for the 2014 World Cup in Brazil, from 12/06 to 07/13/2014]. We worked very hard on the match schedule and the times. We think they will be very good for the football fan," said Niclas Ericson, television director for FIFA…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 20351
• Published on
©  DC

FIFA: Sao Paulo congress and World Cup on executive committee agenda for 07 and 08/06/2014

The preparation of the World Cup in Brazil (from 12/06 to 13/07/2014) and the organisation of the FIFA (Fédération Internationale de Football Association) congress in Sao Paulo (10 and 11/06/2014) will be on the agenda of the meeting of the FIFA executive committee on 07 and 08/06/2014 in Sao…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Social Responsibility
• Article # 20381
• Published on
©  Wasserman Media Group

Marketing: Kogan and Munds leave TV rights department of Wasserman Media Group

David Kogan and Sara Munds will leave their posts as co-managing directors of TV rights at Wasserman Media Group, the American company specialising in the management of media and marketing rights announced on 04/06/2014. They held these positions since the purchase of their TV rights consulting…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 20387
• Published on

AFC: Palestine, winner of Challenge Cup, qualifies for 2015 Asian Cup

The national team of Palestine won the last edition of the Challenge Cup, a competition that brings together emerging AFC (Asian Football Confederation) countries, defeating the Philippines (1-0) in Malé (Maldives) on 30/05/2014. This victory allows Palestine to qualify for the 2015 Asian Cup, to…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 20307
• Published on