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©  D.R.
La Liga: East United (investment group) becomes shirt sponsor of Levante until 2016-17

East United, a combined Australian and South Korean investment group, became the shirt sponsor of Levante UD (Liga BBVA) until 2016-17, the club announced on 16/10/2014. The contract has a clause to stop the partnership if the club is relegated to the Liga Adelante (Spanish second division). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26819
• Published on 20/10/14 at 09:36
©  NBA
USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners
• Article # 26681
• Published on 17/10/14 at 19:50
Credit insurance facilitates financing of transfer debts, says Nicolas Blanc of Sport Value

"During a transfer (credit insurance in football) is, for a selling club, coverage for the risk that the buying club can not meet its commitments, concerning the date and/or the amount of payment(s)," stated Nicolas Blanc, a founding partner of Sport Value Credit Management (SVCM), in an interview…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 21715
• Published on 17/10/14 at 18:58
©  D.R.
Atlético Madrid: Peter Kenyon becomes advisor for international business development

Peter Kenyon, the former executive director of both Manchester United and Chelsea (Barclays Premier League) joined Atletico Madrid (Liga BBVA) as an advisor in charged with expanding the club’s international presence, stated Spanish media on 16/10/2014. The English businessman has served as…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 26798
• Published on 17/10/14 at 17:59
©  D.R.
Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26779
• Published on 17/10/14 at 15:30
©  D.R.
Premier League: Qjacker app allows Southampton fans to pre-order stadium refreshments

The Qjacker application will now allows fan of Southampton FC (Barclays Premier League) to pre-order catering products at the St. Mary's Stadium (capacity 32,000), announced the club on 16/10/2014. The application is developed by the British IT company Verteda, which specialises in mobile…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 26775
• Published on 17/10/14 at 14:45
©  LFP - Licra
France: the LFP renews its partnership agreement with LICRA to fight racism until 2016-17

Frederic Thiriez, president of the LFP (French Professional Football League) and Alain Jakubowicz, president of LICRA (International League Against Racism and Anti-Semitism), have renewed their partnership agreement, which has connected the two organisations since 2003, for three years, until the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 26767
• Published on 17/10/14 at 13:30
UEFA benchmarking report: current economic and financial landscape of clubs and leagues

UEFA (Union of European Football Associations) published the sixth edition of its club licensing benchmarking report of European clubs on 17/04/2014. In addition to financial performance for the 2012 financial year, the document analyses, for the first time since its creation, the financial…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 26849
• Published on 17/10/14 at 13:01
Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 26764
• Published on 17/10/14 at 12:45
Bundesliga: Turkish Airlines becomes a partner of Hannover 96 in 2014-15

Turkish Airlines became a partner of Hannover 96 (Bundesliga) for at least the 2014-15 season, the club announced on 10/16/2014. The contract may also cover the 2015-16 and 2016-17 seasons, and was reached in collaboration with Sportfive Germany, the marketing agency of the club. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26751
• Published on 17/10/14 at 12:06