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©  D.R.
Atlético Madrid: Peter Kenyon becomes advisor for international business development

Peter Kenyon, the former executive director of both Manchester United and Chelsea (Barclays Premier League) joined Atletico Madrid (Liga BBVA) as an advisor in charged with expanding the club’s international presence, stated Spanish media on 16/10/2014. The English businessman has served as…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 26798
• Published on 17/10/14 at 17:59
©  D.R.
Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26779
• Published on 17/10/14 at 15:30
©  D.R.
Premier League: Qjacker app allows Southampton fans to pre-order stadium refreshments

The Qjacker application will now allows fan of Southampton FC (Barclays Premier League) to pre-order catering products at the St. Mary's Stadium (capacity 32,000), announced the club on 16/10/2014. The application is developed by the British IT company Verteda, which specialises in mobile…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 26775
• Published on 17/10/14 at 14:45
©  LFP - Licra
France: the LFP renews its partnership agreement with LICRA to fight racism until 2016-17

Frederic Thiriez, president of the LFP (French Professional Football League) and Alain Jakubowicz, president of LICRA (International League Against Racism and Anti-Semitism), have renewed their partnership agreement, which has connected the two organisations since 2003, for three years, until the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 26767
• Published on 17/10/14 at 13:30
UEFA benchmarking report: current economic and financial landscape of clubs and leagues

UEFA (Union of European Football Associations) published the sixth edition of its club licensing benchmarking report of European clubs on 17/04/2014. In addition to financial performance for the 2012 financial year, the document analyses, for the first time since its creation, the financial…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 26849
• Published on 17/10/14 at 13:01
Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 26764
• Published on 17/10/14 at 12:45
Bundesliga: Turkish Airlines becomes a partner of Hannover 96 in 2014-15

Turkish Airlines became a partner of Hannover 96 (Bundesliga) for at least the 2014-15 season, the club announced on 10/16/2014. The contract may also cover the 2015-16 and 2016-17 seasons, and was reached in collaboration with Sportfive Germany, the marketing agency of the club. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26751
• Published on 17/10/14 at 12:06
Bundesliga: Frankfurter Sparkasse (bank) partners with Eintracht Frankfurt until 2016-17

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has partnered with Eintracht Frankfurt (Bundesliga) until the end of the 2016-2017 season, the club announced on 16/10/2014. The contract was negotiated by the marketing agency of the club, Sportfive Germany. Frankfurter Sparkasse will aim to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26739
• Published on 17/10/14 at 11:30
©  D.R.
Euro 2016: "The Stade Velodrome is one of the finest sports facilities in France" (J-C Gaudin)

The Stade Velodrome in Marseille (capacity 67,000) was inaugurated in the presence of Jean-Claude Gaudin, mayor of Marseille, Patrick Kanner, French minister for urban affairs, youth and sports, Martin Bouygues, CEO of Bouygues and 2000 guests on 16/10/2014."This project has exceeded our…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 26732
• Published on 17/10/14 at 10:59
Business Agenda

Dates of upcoming seminars, workshops and professional meetings in the football industry. The schedule can be updated with dates of your events, to be forwarded to: football@newstank.eu
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 7327
• Published on 17/10/14 at 10:47