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©  Adidas
Brazil: Adidas extends contract with Fluminense through 2020

German supplier Adidas has extended its contract with Fluminense (Brazilian Serie A) until 2020, the Carioca club announced on 28/05/2014. The partnership, which began in 1996, had been set to end in March 2015. The five-season extension includes a revision on the amount of the sponsorship. It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20232
• Published on 04/06/14 at 16:30
©  D.R.
Brazil 2014: MetraWeather offers weather bulletins for broadcasters for each game

A service named Clipstore was launched on 02/06/2014 by MetraWeather, a New Zealand provider of meteorological services, in partnership with Red Touch Media, a software developer. It will provide short weather bulletins for precise locations to broadcasters of the 2014 World Cup in Brazil (from…
Domain(s): Media
• Category(ies): Agencies, Stadiums
• Article # 20233
• Published on 04/06/14 at 15:59
©  Adidas
Brazil 2014: Adidas presents home and away shirts for Bosnia and Herzegovina

Adidas and N/SBIH (Football Federation of Bosnia and Herzegovina) presented the home and away shirts for the national team for the 2014 World Cup on 03/06/2014. The German brand had replaced the Italian kit supplier Legea on 21/03/2014. The agreement between the two parties goes until at least…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20198
• Published on 04/06/14 at 15:30
©  D.R.
Premier League: Sportfive will sell pitch-side boards for West Ham from 2014-15

Sportfive will manage the sale of advertising on pitch-side LED boards for West Ham United (Premier League) home games from 2014-15, the sports marketing agency announced on 29/05/2014. Sportfive will be responsible for developing the club's partner portfolio, currently at 10 sponsors. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20239
• Published on 04/06/14 at 14:59
©  Elche CF
Liga BBVA: Kelme to replace Acerbis as Elche CF's kit supplier until 2016-17

The Spanish brand Kelme will replace Acerbis as the kit supplier for Elche CF (Liga BBVA 2014-15) until 2016-17, the club announced on 30/05/2014. Acerbis is an Italian brand specialised in motorcycle equipment. Kelme was Elche CF's partner from 1994 to 2001. Elche will be the only Liga club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20238
• Published on 04/06/14 at 14:49
©  FIFA
Brazil 2014: World Cup regulations

The 2014 World Cup regulations have been approved by FIFA's (Fédération Internationale de Football Association) executive committee in Zurich (SUI), on 03/10/2013. Il immediately came into force.
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 20231
• Published on 04/06/14 at 13:22
©  PSG
Ligue 1: Paris SG to open its first South American football school in Rio de Janeiro on 09/06/2014

Paris SG (Ligue 1) will open a football school in Rio de Janeiro (BRA) on 09/06/2014 -- it's first in South America --Frédéric Longuépée, deputy director general of Paris SG in charge of business activity, announced in Rio de Janeiro on 02/06/2014. The school, dubbed Paris Saint-Germain Academy de…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 20242
• Published on 04/06/14 at 12:59
©  FIFA
Brazil 2014: Adidas unveils ball for World Cup final

German kit supplier Adidas unveiled Brazuca Final Rio, the ball for the 2014 World Cup final (13/07/2014 in Maracana Stadium in Rio de Janeiro), on 29/05/2014. In keeping with the same aesthetic as Brazuca, the ball for the final is tinged with gold and green, and inspired by the colours of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 20240
• Published on 04/06/14 at 11:59
©  DC
FIFA: Investigation into awarding of 2018 and 2022 World Cups to wrap up before 09/06/2014

The investigation into the awarding of the 2018 and 2022 World Cups to Russia and Qatar will be completed before 09/06/2014, announced the FIFA (Federation Internationale Football Association) Ethics Committee's Investigatory Chamber on 02/06/2014. Michael Garcia (USA), the president of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 20241
• Published on 04/06/14 at 11:28
©  D.R.
Brazil 2014 FIFA asks Twitter to delete accounts with the logo of the World Cup

FIFA (Fédération Internationale de Football Association) has asked the social network Twitter to delete the accounts of brands that display the 2014 World Cup logo in their publications, FIFA announced on 29/05/2014. FIFA is targeting more than 100 accounts illegally using the official logo of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 20062
• Published on 04/06/14 at 10:07