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Belgium: League chooses Sports Alliance for clubs to better communicate with their fans

Jupiler Pro League (the Belgian professional football league) has made a three-year agreement with Sports Alliance, a Dutch agency that specialises in fan marketing. The agreement will help the 16 top-level clubs to target and personalise their communications with their supporters, the Belgian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 21152
• Published on 20/06/14 at 09:38
©  Bridgestone
IOC: Tyre company Bridgestone joins Olympic Partners Programme

Bridgestone, a Japanese tyre and rubber company, joined the TOP (The Olympic Partner) programme of the IOC (International Olympic Committee) on 13/06/2014. The agreement goes through 2024. The TOP programme, established in 1985 and managed by the IOC, provides exclusive marketing rights worldwide…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21078
• Published on 19/06/14 at 18:29
©  Century 21
United States: Century 21 extends its partnership with American federation through 2016

Century 21 Real Estate (USA) has extended its partnership with the USSF (United States Soccer Federation) through February 2016, the company announced on 16/06/2014. This includes sponsorship of the men's, women's and U21 national teams. Century 21 will use this partnership to promote its…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 21104
• Published on 19/06/14 at 17:05
©  Southampton
Premier League: Ronald Koeman succeeds Mauricio Pochettino as Southampton manager

Ronald Koeman (the Netherlands) has been appointed manager of Southampton FC (Premier League) until 2017, the club announced on 16/06/2014. He is replacing Mauricio Pochettino (Argentina), who was tapped to manage Tottenham Hotspur (Premier League) on 27/05/2014. Koeman, 51, had managed Feyenoord…
Domain(s): Clubs
• Article # 21077
• Published on 19/06/14 at 16:30
©  Beats by Dre
Brazil 2014: FIFA bans players from wearing Beats by Dre for competition

As of 17/06/2014, FIFA (Federation Internationale de Football Association) has banned players from wearing Beats by Dre headphones in stadiums and media appearances for the World Cup in Brazil (12/06 to 13/07/2014). FIFA is protecting Sony, its official partner for the event, which pays an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 21110
• Published on 19/06/14 at 15:56
©  PruHealth PruProtect
Premier League: PruHealth and PruProtect partner with Manchester City, Arsenal and Liverpool

PruHealth (health insurance) and PruProtect (life insurance) -- joint ventures between the South African medical group Discovery and the British insurance company Prudential PLC -- announced on 17/06/2014 that they have officially partnered with three Premier League clubs: Arsenal, Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21057
• Published on 19/06/14 at 14:31
Spain: Telecinco nabs 13.2m viewers for Spain-Chile match (67% audience share)

The free Spanish private channel Telecinco had 13.2m viewers on average during the Spanish team's second game of the 2014 World Cup, facing Chile (0-2, in Rio de Janeiro, 18/06/2014), or an audience share of 67.6%, the 18/06/2014. This is the highest rating that any programme has gotten in Spain…
Domain(s): Media
• Category(ies): Marketing - Communication, Agencies, Essentials Media
• Article # 21111
• Published on 19/06/14 at 13:22
©  Meo
Portugal: Telecommunications operator Meo extends sponsorship of national team through 2018

Meo, the Portuguese telecommunications operator owned by Portugal Telecom, has extended its sponsorship of the Portuguese national team through 2017-18, the FPF (Portuguese Football Federation) announced on 16/06/2014. The new contract covers the Euro 2016 in France and the 2018 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21081
• Published on 19/06/14 at 12:58
Serie A: Juventus launch 2014-15 subscription campaign

Juventus (Serie A) subscribers for the previous year (2013-14) would be able to renew their subscriptions beginning 19/06/2014, the Italian club announced on 17/06/2014. Renewal rates for Juventus Stadium (capacity 41,000) are up 5.5%, and range from €390 to €1,200 (€195 to €600 for children under…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 21053
• Published on 19/06/14 at 10:03
©  Silk Invest
Silk Invest creates African investment fund for African football players

Silk Invest, a UK company that manages private investments in developing countries, and the Ivorian player Kolo Toure (Manchester City), have joined together to create a fund that invests in Africa on behalf of African footballers, they announced on 11/06/2014. This investment fund, based in…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 21046
• Published on 18/06/14 at 18:51