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FIFA sees 39% increase in marketing revenues from 2010 to 2014 World Cups

FIFA (Fédération Internationale de Football Association) is expecting to exceed €300m in marketing revenues for 2014. The different partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m. The six major FIFA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20756
• Published on 12/06/14 at 15:40
Adidas and Nike vying to top football sportswear industry with 2014 World Cup

The American brand Nike is the market leader in sportswear, with a 2013 turnover of €18.7bn (17% market share), versus €14.49bn for Adidas (12%) . Nevertheless, the German brand is first in football with €1.77bn in turnover in 2013. Nike ranks second at €1.4bn. "The football market has been in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 20790
• Published on 12/06/14 at 15:40
2014 World Cup partners

The various partnerships with FIFA (Fédération Internationale de Football Association) for 2011-2014 are expected to generate more than €1.1bn in marketing revenue. This amount represents an increase of 39% over the period 2007-2010, which generated €791m. FIFA's six major partners each pay an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20747
• Published on 12/06/14 at 15:39
75% of 2014 World Cup selections are under contract with automakers

75% of the 2014 World Cup selections are backed by automakers. This sector is the most represented among the 381 sponsorship contracts signed by the 32 federations playing in Brazil. Selections have an average of 12 sponsors (not including kit suppliers). In addition to the automotive industry…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20780
• Published on 12/06/14 at 15:39
Nike's €42.6m/year FFF sponsorship is largest kit supplier-federation contract

At an estimated €42.6m per year, the contract between the U.S. company Nike and the FFF (French Football Federation) is the largest kit supplier contract to be signed by a national federation. England, linked to Nike since 2013, come in second with an estimated €30m annually. Germany are third…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 20773
• Published on 12/06/14 at 15:39
69% of 2014 World Cup sponsors hail from the nation they are sponsoring

69% of 2014 World Cup federation sponsors (excluding kit suppliers) are from the same country as the team they are sponsoring. For the four selections from the Asian zone (Australia, South Korea, Iran and Japan), the percentage reaches 89%. Ranked according to these criteria, three of the top five…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 20781
• Published on 12/06/14 at 15:38
©  Psg.fr
Financial Fair Play: Paris SG limited to five locally trained players out of 21 for European Cup

"Should a club be entitled to register a maximum number of 21 players on the A list, the minimum number of places exclusively reserved for 'locally trained players' shall be five instead of eight, of which a maximum of four shall be 'association-trained'," UEFA (Union of European Football…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 20693
• Published on 12/06/14 at 11:50
©  D.R.
Mediametrie: Lionel Nerrant and Sahar Baghery named international research directors

At Mediametrie, Sahar Baghery will now lead the international TV formats division while Lionel Nerrant will lead the international audience research division, the company said on 04/06/2014. Nerrant had worked at GfK Audimétrie, a ratings measurement agency in Belgium, since 1999. He was in charge…
Domain(s): Media
• Category(ies): Agencies
• Article # 20643
• Published on 11/06/14 at 18:59
©  ECA
Brazil 2014: 76.5% of World Cup players belong to European clubs (ECA study)

Out of the 736 players (32 teams of 23 players) in the 2014 World Cup (06/12/2014 to 13/07/2014), 563 players (76.5%) play in European clubs, according to the "ECA Player Release Analysis" published by the European Club Association (ECA) on 10/06/2014. "The clubs are the roots of football and…
Domain(s): Clubs
• Article # 20656
• Published on 11/06/14 at 18:40
©  FIFA
Brazil 2014: FIFA releases three animated shorts to improve football's image

FIFA (Fédération Internationale de Football Association) launched a TV ad campaign called Elements on 07/06/2014. The campaign, aired by the holders of FIFA's media rights for the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), aims to promote the development of world football and fight…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 20640
• Published on 11/06/14 at 16:22